Senior Lead Generation & Marketing Specialist

We are looking for a proactive, high-performing Senior Lead Generation & Marketing Specialist to join the Marketing & Branding team. In this role, you will be key to driving qualified lead acquisition across both digital channels (paid media, CRM automation, landing page optimization) and offline channels (corporate partnerships, direct business outreach, on-ground activations, and event lead capture).

As a senior, well-rounded marketer, you will take ownership of the overall lead generation strategy while collaborating closely with our internal teams on general marketing initiatives, flagship events, and brand positioning to directly fuel sales pipeline growth and overall business expansion.

I) Digital Lead Generation & Performance Media

• Paid Campaigns: Plan, run, and scale targeted paid ads across Google, Meta, and LinkedIn to generate startup, SME, and enterprise workspace leads.

• CRM & Funnel Automation: Manage automated email nurturing workflows, lead scoring, and landing page pathways in CRM platforms (HubSpot) to convert leads into scheduled tours.

• Ad Optimization: Manage ad budgets, execute continuous A/B testing on ad copy/creatives, and optimize bidding strategies to lower Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

• Organic Growth & Leadgen Strategy: Drive inbound organic lead capture by defining SEO strategy, optimizing high-intent website/blog content, and implementing conversion-focused landing page messaging.

• Affiliate & Partner Channel Expansion: Build, launch, and manage affiliate and digital referral partner programs to generate scalable, cost-effective digital leads through third-party networks and industry influencers.

II) Offline Lead Generation & B2B Outreach

• Direct B2B Outreach: Design and execute offline lead-gen initiatives, including direct corporate outreach and targeted B2B referral campaigns.

• Event Lead Capture: Develop and implement effective lead capture processes for on-ground company activations, flagship occupancy drives, and external networking events.

• Strategic Partnerships: Engage local business networks, corporate partners, and industry groups to build direct referral pipelines.

III) Sales Alignment & Data Analytics

• Full-Funnel Tracking: Set up tracking infrastructure (GTM, UTMs, conversion pixels, event lead forms) to accurately attribute online and offline lead sources.

• Sales Pipeline Collaboration: Partner closely with Sales/Leasing teams to monitor lead quality, track MQL-to-SQL conversion rates, and refine campaigns based on sales feedback.

• Reporting: Report regularly to senior management on lead pipeline value, channel ROI, CPL, and CPA.

IV) General Marketing, Events & Brand Support

• Event & Brand Support: Support company community initiatives and networking events, actively engaging attendees to capture potential leads and represent the brand.

• Cross-Functional Support: Collaborate with internal digital and design team members to align ad campaigns with organic social media, collateral, and overall brand guidelines.

• Ad-Hoc Projects: Assist with strategic growth initiatives, market research, and special marketing projects as assigned by management.

• Education: Bachelor’s Degree or Diploma in Marketing, Business Administration, Mass Communication, or related fields.

• Experience: 4 to 5 years of hands-on experience in lead generation and growth marketing across paid digital media and offline B2B channels (coworking, real estate, or B2B experience preferred).

• Technical Skills:

  - Advanced management of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

  - Hands-on experience with CRM tools (preferably HubSpot) for lead scoring, email automation, and landing pages.

  - Solid command of GA4, GTM, and conversion tracking across online/offline touchpoints.

• Mindset & Soft Skills:

  - Self-starter with high commercial drive, analytical mindset, and strong ownership.

  - Excellent spoken and written English with confidence in networking and event engagement.

  - Adaptable team player willing to support broader marketing tasks and on-ground activities.

Bonus Points

• Experience in lead generation for flexible workspaces, commercial real estate, high-value membership or B2B tech/SaaS.

• Active experimentation with AI tools for ad copy generation, research, marketing or workflow automation.