Manager, Influencer, MENA - UAE

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact  

The Influencer Manager owns the day-to-day planning and delivery of influencer campaigns across WPP Media client accounts. This role manages campaigns end-to-end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance trackingand optimization. The Manager acts as the key operational lead for clients and internal teams, ensuring campaigns are delivered efficiently, creativelyand commercially, while guiding Executives and strengthening creator relationships across the portfolio. 

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans. 

• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs. 

• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need. 

• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting. 

• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation. 

• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required. 

• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization. 

• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts. 

• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development. 

• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients. 

• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working. 

• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan. 
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments. 

Skills and Experience  

 AtWPP Media, we believe in the power of our culture and our people. It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues: 

• BeExtraordinary byLeading CollectivelytoInspire transformationalCreativity. 

• Create anOpen environmentbyBalancing People and Client ExperiencesbyCultivating Trust. 

• LeadOptimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise. 

• Bachelor’s degree in marketing, Communications, Public Relations, or a relatedfield is preferred. 

• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent managementor integrated communications. 

• Proven track recordof managing multi-creator campaigns across platforms and markets. 

• Experience managing budgets, negotiations, client communicationand junior team members is required. 

• Bachelor’sdegree in marketing, communications, media, public relationsor a related field is preferred. 

Life atWPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’rejust as committed to employee growth as we are to responsiblemedia investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at the cutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we'retogether, fostering creativity, collaboration, and connection. That'swhy we’veadopted a hybrid approach, with teams in the office around four days a week. If you requireaccommodationsor flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice  for more information on how we process the information you provide.