Content Engineer

The Role

Wpromote x Giant Spoon is looking for a Content Engineer to design, build, and continuously improve the AI-powered systems behind modern content production. This is not a traditional copywriter role. You’ll report to the Associate Director of Content Operations and help clients create better content faster by bringing together human judgment, brand intelligence, performance insights, and modern AI-powered workflows.

You’ll own the systems that move content from initial insight through final delivery. You will design, build, test, document, and continuously improve AI-powered production workflows that enable our teams to create high-quality content at scale. You’ll work across a diverse portfolio of clients and industries, quickly learning new audiences, business models, brand voices, and regulatory considerations.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

• Designing end-to-end AI-powered content production workflows spanning research, ideation, strategy inputs, briefing, drafting, optimization, editing, quality assurance, repurposing, and delivery
• Owning the development of content across a portfolio of approximately 1-6 clients across a range of industries, depending on account scope, while working closely with Content Marketing and Digital PR managers to translate business goals, audience insights, and channel strategies into clear, compelling work
• Writing and editing across formats, including website and landing-page copy, articles, thought leadership, campaign concepts, email, social, paid media, scripts, sales enablement, and other digital experiences
• Learning and applying each client’s positioning, brand guidelines, tone, voice, terminology, and editorial standards with a high degree of accuracy
• Building reusable prompt libraries, templates, agents, evaluation criteria, and editorial guardrails that improve speed, consistency, and quality across accounts
• Evaluating AI-generated work for accuracy, originality, relevance, bias, brand alignment, and editorial quality before it reaches a client or audience
• Conducting research, interviewing subject-matter experts, verifying claims, and transforming complex information into accessible, persuasive content
• Identifying friction in the content-production process and developing practical solutions that make the team faster and more effective
• Testing emerging AI models and content technologies, documenting what works, and helping establish responsible best practices across the organization
• Managing multiple projects and competing priorities in a fast-paced agency, consultancy, publishing, or in-house marketing environment

You Must Have

• 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
• A portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
• Exceptional command of language, structure, grammar, storytelling, and persuasive communication
• Working knowledge of established editorial standards and style guides, with strong fact-checking and quality-control instincts
• Hands-on experience using generative AI throughout the content-development process-not simply for one-off drafting
• The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
• Experience building and working with custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks using platforms such as ChatGPT, Claude, Perplexity, Profound, or similar AI and LLM-based tools, including developing custom instructions, prompts, workflows, and quality-control processes
• Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as
• Google Analytics, Google Search Console, Semrush, and Hootsuite, and the ability to translate performance data and audience insights into stronger content
• Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
• Strong client-facing communication, presentation, collaboration, and feedback-management skills