Adobe Alliance Sales Partner (CPG/Retail)

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on LinkedIn  #WeAreVML.

Adobe Alliance Sales  

Location:  US - (Remote/Hybrid) 

Vertical Focus:  Consumer Packaged Goods (CPG), Retail 

The Opportunity  

VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries-identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership. 

This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles. 

Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations. 

Role Summary  

Core Identity:  Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams. 

Role Framework:  This role operates across three primary motions: 

• Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through close 
• Partner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategies 
• Internal Orchestration (25%): Coordinate VML resources-solutions, delivery, executives-to win deals 

Accountability:  You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships. 

Core Responsibilities  

Client Engagement (40%)  

• Lead Adobe-centric sales pursuits from initial qualification through contract close 
• Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders 
• Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases 
• Facilitate executive briefings and workshops with clients and Adobe leadership 
• Navigate complex procurement processes in CPG and retail organizations 

Partner Coordination (35%)  

• Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG 
• Participate in joint account planning with Adobe field sellers 
• Coordinate with Adobe on opportunity registration and deal support 
• Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration 
• Represent VML at Adobe Summit, retail industry events, and customer engagements 

Internal Orchestration (25%)  

• Collaborate with VML account teams to identify Adobe opportunities within existing client relationships 
• Coordinate solution architects and pre-sales resources for pursuits 
• Partner with delivery leadership to ensure sold work transitions smoothly 
• Contribute to Adobe alliance strategy and GTM planning for CPG/Retail 
• Maintain accurate pipeline and forecast in VML systems 

Technology & AI Expectations  

Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively. 

Target Accounts & Focus Areas  

• Adobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, Analytics 
• Solution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chain 
• Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerce 
• CPG: Major consumer goods companies, food and beverage, personal care, household products 

Success Metrics  

• Revenue closed against annual quota target 
• Pipeline coverage (3-4x quota target) 
• Win rate on qualified Adobe opportunities 
• Adobe field team engagement (joint calls, account plans, QBRs) 
• Number of accounts actively covered with Adobe 

Qualifications  

Required  

• 8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions 
• Track record of achieving quota in complex, consultative sales environments ($3M+ annually) 
• Experience selling into CPG or Retail industries 
• Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms 
• Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams 
• Strong executive presence and ability to engage C-suite stakeholders 
• Background in professional services, consulting, or systems integration 

Preferred  

• Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct) 
• Existing relationships with Adobe field sales in North America 
• Adobe certifications or deep product knowledge 
• Experience with omnichannel commerce, personalization, or customer data platforms 
• Track record selling into major CPG brands or retail enterprises 
• Experience with WPP or holding company environments 
• Bachelor's degree; MBA or technical degree a plus 

Role Positioning  

This role is a quota-carrying, client-facing alliance seller-not a back-office alliance manager, pure marketing function, or technical pre-sales role. You will be in the room with clients and partners regularly. You will own your number and be accountable for revenue outcomes. Success requires strong sales execution, relationship-building with Adobe, and the ability to orchestrate VML resources to win complex deals. 

About VML Enterprise Solutions  

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data-helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology. 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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