Strategy Planner - Social
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.
Our Strategic team is looking for a Strategy Planner to join us in Madrid.
We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now.
This role is ideal for a planner who thinks social-first, understands how ideas live and grow on platforms, and can also connect that thinking to broader omnichannel / 360º campaigns.
A key part of the role involves structuring strategic narratives, building decks and presenting strategy both internally and to clients.
Your role will include…
- Researching culture, consumer behaviors, trends and emerging signals, with a strong focus on digital and social ecosystems.
- Translating insights from research, platforms and culture into clear strategic opportunities.
- Preparing benchmarks and competitor analysis, understanding how brands show up across online and offline touchpoints.
- Writing creative briefs that clearly frame the strategic challenge and inspire strong ideas.
- Defining and developing omnichannel strategic proposals, grounded in consumer truths and journeys, with social often acting as the starting point.
- Structuring strategic narratives and building clear, compelling decks, both for internal alignment and client-facing presentations.
- Presenting strategy internally and to clients, explaining thinking in a clear, confident and persuasive way.
- Supporting the development of strategic presentations for local and international clients.
- Tracking the effectiveness of strategies and helping optimize them when needed, working with brand and performance KPIs.
- Managing a variety of projects (national, international, B2C, B2B).
- Collaborating closely with different teams: Creativity, Social Media, Content, Data, Performance.
We’d love it if you have…
- A degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus.
- 3-4 years of experience as a Strategist / Planner in an agency, brand consultancy or marketing department.
- Strong research skills, including desk research and familiarity with qualitative and quantitative methodologies.
- A solid understanding of social platforms, formats and trends, and how brands can participate meaningfully in them.
- Interest in digital culture, technology updates and platform evolution.
- Strong presentation skills: ability to structure decks with a clear narrative, prioritize ideas and communicate strategy effectively.
- Confidence presenting both internally and in front of clients, adapting tone and depth depending on the audience.
- Languages: Spanish (native or fluent) and English (advanced / proficiency level - mandatory).
This role is for you if you…
- Are naturally curious about culture, people, platforms and what’s new.
- Enjoy connecting insights, creativity and business goals.
- Have initiative, critical thinking and a proactive mindset.
- Feel comfortable turning complex thinking into simple, clear stories.
- Work well in collaborative, multidisciplinary teams.
- Want to keep learning and growing as a strategist.
What we offer…
- A collaborative, creative and open-minded environment.
- The opportunity to work with leading local and international brands.
- A flexible work model based on self-responsibility
(3 days in the office / 2 days remote).
- Training designed for both professional and personal development.
- Flexible compensation options (restaurant card, transport card, nursery check).
- No dress code, come as you are.
Ready to join us?
If you’ve made it this far, it’s probably because something resonated
Apply to the offer and our People team will review your profile.
If there’s a match, we’ll reach out to get to know each other and tell you more about VML and the role.
Our process usually includes two or three interviews, and at some point, we may ask you to complete a small strategic challenge.
Are you in?
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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