Marketing Executive

We are looking for a dynamic Marketing Executive to drive growth and strengthen our software brand across Egypt and KSA.

The ideal candidate will have a strong background in digital and performance marketing, combined with hands-on experience in brand marketing and campaign development. Previous experience in software, IT, SaaS, or technology companies is highly preferred.

Responsibilities

• Develop and execute integrated marketing strategies across Egypt and KSA.

• Plan and execute multi-channel campaigns across digital, social media, email, PPC, content, and other relevant channels.

• Conduct keyword research and manage SEO and AEO initiatives, including on-page and technical SEO.

• Optimize website content, architecture, metadata, and internal linking to improve organic visibility.

• Manage SEM/PPC campaigns across Google Ads, Bing, and social platforms.

• Develop and execute brand marketing campaigns to strengthen brand positioning, awareness, and market presence.

• Create localized campaigns and content for Egyptian and Saudi audiences.

• Work closely with sales and business development teams to ensure consistent messaging and alignment with business objectives.

• Track and analyze performance using GA4, Google Search Console, advertising platforms, and other analytics tools.

• Monitor SEO/AEO, AI-search, PPC, social media, and broader digital marketing trends.

• Recommend new marketing tools, platforms, and opportunities to improve performance and reach.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, with 2–4 years of relevant marketing experience.

• Hands-on marketing experience in both Egypt and KSA, with a strong understanding of the two markets and their audiences.

• Previous experience in software, IT, SaaS, technology, or B2B marketing is highly preferred.

• Strong experience across both digital/performance marketing and brand marketing, including SEO/AEO, PPC, content, social media, campaigns, and brand positioning.

• Strong analytical and creative skills, with experience using GA4, Google Search Console, Google Ads, and other marketing tools to measure and optimize results.

• Excellent Arabic and English communication skills, with strong project management and cross-functional collaboration abilities.

• Experience with AI-powered marketing tools, AI search, and emerging marketing technologies is a strong advantage.