Media Buyer
First seen by Alion on Oct 21, 2026.
We're seeking an experienced and results-driven Media Buyer to join our marketing team. The ideal candidate must have a proven track record in digital advertising, preferably within the medical devices, laboratory equipment, and medical diagnostics industry.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant digital platforms.
Develop targeted campaigns to generate qualified leads and business opportunities.
Manage advertising budgets efficiently to maximize ROI and reduce cost per lead (CPL).
Analyze campaign performance and prepare regular reports with actionable insights.
Conduct audience research, competitor analysis, A/B testing, and campaign optimization.
Collaborate with the marketing and sales teams to improve lead quality and conversion rates.
Develop digital advertising strategies tailored to B2B and B2G markets.
Requirements
Minimum 3 years of proven experience as a Media Buyer or Digital Advertising Specialist.
Previous experience in the medical devices, laboratory equipment, medical diagnostics, or healthcare technology industry is highly preferred.
Hands-on experience managing Meta Ads and Google Ads campaigns; LinkedIn Ads experience is an advantage.
Strong understanding of lead generation, audience targeting, retargeting, and conversion tracking.
Experience with Google Analytics 4 (GA4), Meta Pixel, and campaign performance measurement.
Excellent analytical skills with the ability to interpret data and optimize advertising performance.
Experience managing marketing budgets and achieving measurable campaign objectives.
Strong communication, organization, and reporting skills.