Public Relations Manager, APAC / Japan
ABOUT YOU
We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team! In this role, you will support and make significant contributions to the planning, collaboration, execution, and measurement of our PR & Media Relations Campaigns in the Asia-Pacific region.
Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, industry leaders and gamers within the region. If you excel in writing, technology, and customer service, and you have a strong understanding of games tech, fintech, and forums, this role might be for you. We value team players who listen well, collaborate seamlessly, and are not hesitant to share innovative new ideas. As an individual, you should be responsible, trustworthy, and proactive.
Working from our Kuala Lumpur or Tokyo office or remotely across the Asia-Pacific region, you will contribute to our regional communications strategies and report directly to the Vice President of Global Public Relations.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities
Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets, with additional coverage in regional games, fintech, and web3 events.
Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences (e.g., LINE, X/Twitter Japan, Naver).
Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region, including key Japanese outlets such as Famitsu, 4Gamer, Dengeki, and Game Watch.
Manage media inquiries and interview requests.
Craft content for press releases, bylined articles, and presentation scripts.
Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem.
Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
- Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them
- Engage in content creation focusing on though leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.
Requirements
BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful APAC market experience, including Japan.
Strong networks with both local and international business and industry media outlets across the APAC region, including Japan. Relationships with content creators/influencers are an added advantage.
Exceptional writing and editing skills - short form, long form, branded content, light ad copywriting.
PR event planning and execution experience within the APAC region, particularly Japan and South Korea.
Expertise in handling crisis communications.
- Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.
- Proficiency in localizing press releases for the Japanese market and an understanding of cultural nuances across the region.
Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment.
A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse APAC markets.
Willingness and ability to undertake special projects.
Ability to handle confidential information with the utmost level of professionalism.
Excellent performance in cross-functional project teams and with external vendors.
Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners and regional gaming ecosystem stakeholders.
Freedom to Act:
Size and Complexity:
Interaction:
External Relationships:
Additional Requirements
As the successful candidate will be working across the APAC region, knowledge and understanding of Japan's Act on the Protection of Personal Information (APPI), as well as other local data privacy laws and business practices, will be essential. Fluency in Japanese and English is required. Proficiency in Korean or Mandarin is a bonus.
BENEFITS
At Xsolla, we know it isn't just about the paycheck. That's why our Benefits Program is designed to meet and enhance our team's physical, mental, and emotional well-being.
We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized plans. To foster your growth at Xsolla, we offer in-house training, independent study, conference attendance, and higher education opportunities.