Marketing Manager

The Marketing Manager is responsible for driving business growth through strategic marketing initiatives that generate qualified pipeline, support revenue achievement, and accelerate regional market expansion.

This role goes beyond executing marketing activities and events. The Marketing Manager is accountable for developing and executing marketing strategies that build market awareness, generate qualified leads, accelerate sales opportunities, and deliver measurable business outcomes.

A key priority of this role is to support Xtremax's business expansion in Malaysia and Thailand, including identifying market opportunities, developing localized go-to-market strategies, building brand presence, and establishing effective demand generation programs in each market.

Working closely with Country Managers, Sales, and senior leadership, the Marketing Manager will define marketing KPIs, optimize marketing investments, and ensure all marketing activities contribute to pipeline growth, revenue objectives, and sustainable regional business expansion.

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop annual and quarterly marketing plans aligned with company growth targets and regional business priorities.
• Work closely with management and Country Managers to define marketing KPIs, success metrics, and market-specific objectives.
• Develop go-to-market strategies for key solutions, industries, and campaigns across existing and target markets.
• Identify market opportunities, industry trends, competitor activities, and customer segments, particularly in Malaysia and Thailand.
• Define value propositions, positioning, and messaging tailored to different markets and target audiences.
• Recommend strategic marketing initiatives to support market entry, brand awareness, and business growth in new regions.

2. Regional Market Expansion - Malaysia & Thailand

• Develop and execute marketing strategies to support business expansion and strengthen Xtremax's market presence in Malaysia and Thailand.
• Conduct market research to understand local business environments, customer needs, industry trends, competitors, and potential growth opportunities.
• Develop localized marketing plans that consider market maturity, customer behavior, industry dynamics, and local business culture.
• Identify opportunities to build brand awareness and generate leads within target industries, particularly among enterprise clients and potential business partners.
• Work closely with Country Managers and local Sales teams to align marketing initiatives with market-specific business development and revenue objectives.
• Build relationships with local industry associations, technology communities, media, event organizers, and strategic partners to increase market visibility.
• Evaluate and recommend market entry initiatives, partnerships, and marketing investments based on business potential and expected return.
• Monitor regional marketing performance and recommend adjustments to improve market penetration and lead generation.

3. Demand Generation & Pipeline Development

• Own marketing-generated pipeline targets and contribute directly to revenue goals.
• Design and execute demand generation programs that generate qualified leads and sales opportunities.
• Build and optimize lead nurturing journeys to improve conversion from awareness to opportunity.
• Collaborate with Sales and Business Development teams to ensure lead quality, pipeline progression, and opportunity conversion.
• Develop targeted campaigns for priority industries, accounts, and customer segments in Malaysia and Thailand.
• Continuously improve the marketing funnel to maximize conversion rates and return on investment.

4. Event & Campaign Management

• Develop event and campaign strategies based on business priorities, pipeline objectives, and regional expansion plans.
• Evaluate and recommend participation in conferences, seminars, webinars, community events, and partner activities across relevant markets.
• Establish clear business cases, budgets, and expected outcomes for every event and campaign.
• Coordinate with local teams and partners to execute marketing activities that resonate with each market.
• Measure event effectiveness based on:
• Leads generated
• Meetings secured
• Opportunities created
• Pipeline value generated
• Revenue influenced
• Ensure marketing activities deliver measurable business outcomes rather than focusing solely on activity-based metrics.

5. Digital Marketing & Content Strategy

• Manage digital marketing initiatives, including website optimization, SEO, social media, email marketing, paid advertising, and content marketing.
• Develop content that supports lead generation, sales enablement, and thought leadership.
• Adapt digital campaigns, messaging, and content to target audiences in Malaysia and Thailand.
• Improve website conversion rates, campaign performance, and digital brand visibility across regional markets.
• Ensure consistent brand positioning while allowing flexibility for local market requirements.

6. Marketing Performance & Analytics

• Establish and maintain marketing dashboards and reporting mechanisms.
• Monitor and optimize key metrics, including:
• Marketing Qualified Leads (MQL)
• Sales Qualified Leads (SQL)
• Cost per Lead (CPL)
• Cost per Opportunity (CPO)
• Pipeline Generated
• Conversion Rates
• Marketing ROI
• Regional Marketing Performance
• Track marketing contributions to business growth and market expansion in Malaysia and Thailand.
• Deliver regular performance reviews with actionable recommendations.
• Make data-driven decisions on budget allocation, campaign investments, and regional marketing priorities.

Requirements

Must Have

• 5-8+ years of experience in B2B marketing, demand generation, growth marketing, or technology marketing.
• Proven track record of generating qualified leads and supporting revenue growth.
• Strong understanding of marketing funnels, lead generation, and sales alignment.
• Experience planning and executing integrated marketing campaigns.
• Strong analytical and reporting capabilities.
• Experience managing agencies, vendors, or marketing teams.

Preferred

• Experience in IT Services, Cloud, SaaS, Technology Consulting, or Digital Transformation industries.
• Familiarity with CRM and marketing automation platforms.
• Experience with Account-Based Marketing (ABM).
• Understanding of enterprise sales cycles and partner ecosystems.
• Experience working with AWS, Microsoft, Google Cloud, or technology vendors.