PR Manager (m/f/d)
About Yepoda
Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US - without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.
Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe - online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.
As PR Manager, you will lead Yepoda’s global communications and PR strategy across all markets. Your focus is to elevate brand awareness, ensure consistent messaging, and create impactful stories across media, partners, and internal channels, while driving measurable reach, impressions, and brand impact in every market.
Your Tasks
Lead and continuously evolve Yepoda’s global PR strategy, messaging, and brand storytelling across all markets and channels.
Own PR performance across markets by defining, tracking, and achieving clear KPIs on impressions, reach, and share of voice.
Manage and steer international PR agencies, including briefing, performance management, budget control, and negotiation of retainers and fees.
Plan, draft, and coordinate press releases, media kits, seeding concepts, PR boxes, and PR activations; track and report on results.
Drive PR box concepts and storytelling in close collaboration with the Creative and Influencer Marketing teams.
Build and maintain key company facts, press materials, and ensure all press touchpoints remain updated and aligned.
Develop communication strategies for sustainability, Pride, giving-back initiatives, and other brand purpose campaigns.
Ensure consistent brand tone, messaging, and visual alignment across PR, influencer collaborations, social media, packaging, and retail touchpoints.
Collaborate closely with the Trade Marketing Manager on B2B-related PR activities, including retailer partnerships such as Sephora.
Your Profile
Several years of experience in PR, communications, or brand marketing, ideally within beauty, lifestyle, or consumer brands.
Strong experience working with and managing international PR agencies across multiple markets.
Excellent written and verbal English communication skills, with confidence writing press-ready content.
Comfortable owning PR strategy end-to-end and translating it into measurable brand impact.
Highly organised, detail-oriented, and comfortable managing multiple projects in parallel.
Collaborative, calm, and adaptable in a fast-moving scale-up environment.
Fluent in English; additional European languages (e.g. German, French, Spanish, or Italian) are highly desirable.
What We Offer
Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
Unique Add Ons: A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.
Would you like to be part of the team? Then we'd love to hear from you!
Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.
At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.