Senior Marketing Manager

Description

We’re looking for a resourceful, proactive, and execution-driven Marketing Manager to support Affle’s rapid growth across China.

Affle is on a strong growth trajectory, gaining momentum with leading app marketers globally. This is a rare opportunity to join at a pivotal moment and play an instrumental role in accelerating Affle growth in China

You’ll operate within a globally led strategy, but you’ll have real ownership, visibility, and impact for Affle’s tech platforms in China (YouAppi, Jampp and Appnext).

What You’ll Own:

China Marketing Ownership for Affle

• Own and execute Affle’s marketing activities for the Chinese market
• Act as the primary marketing partner for the CN sales and customer success teams,
• Drive regional impact through: Events and field marketing, Sales enablement, Regional campaign execution, Localization (translations, etc.) and produce case studies, special reports, guides and playbooks.
• Ensure consistent and compelling positioning across all CN touchpoints

What You’ll Do:

Regional Execution & Ownership

• Execute global marketing initiatives with a clear focus on China
• Take ownership of initiatives end-to-end - from idea to execution
• Drive momentum independently and ensure consistent task completion without constant follow-up

Events & Field Marketing

• Plan and execute high-impact events (conferences, hosted dinners, sponsorships, meetups) in China
• Manage vendors, budgets, logistics, and timelines with confidence.
• Partner closely with sales teams to maximize event ROI and pipeline contribution

Creative, Resourceful Marketing

• Bring creative ideas to life using a solutions-oriented, resourceful approach
• Adapt and localize global assets for Chinese audiences
• Collaborate with content and design teams to produce: One-pagers, Case studies, Event collateral, Sales decks, White papers/Playbooks/Guides, Webinar Dialogue/Decks, Marketing Videos, Social Media and Posts, including managing our WeChat accounts

Global Marketing Contribution

• Contribute to global marketing initiatives and campaigns led by the corporate team
• Support global tasks such as: Campaign launches, Content rollouts, Case studies and thought leadership
• Share regional insights to help shape global strategy and best practices.

Sales Enablement & Problem Solving

• Anticipate sales needs and proactively propose solutions
• Quickly unblock challenges and keep execution moving
• Ensure marketing outputs are practical, relevant, and actively used by sales teams
• Support sales with collateral, decks and educational materials
• Collaborate with the corporate marketing team and other marketing teams across Affle

Who You Are:

• A self-starter who takes initiative, follows through, and meets deadlines
• Highly resourceful and execution-focused
• Comfortable operating in fast-paced, evolving environments
• Experienced/Comfortable partnering with global, cross-functional teams across time zones to drive execution and results

Requirements

• +5 years of B2B or B2B2C marketing experience, preferably in AdTech, martech, mobile apps, CTV, or other performance-driven environments
• Proven ability to own and execute marketing initiatives end-to-end, delivering high-quality results on time and with minimal supervision
• Experience supporting sales and revenue teams through events, field marketing, sales enablement, lead generation, and ABM initiatives
• Strong project management and prioritization skills, able to manage multiple initiatives in fast-paced environments
• Highly autonomous and accountable, comfortable driving decisions and execution independently
• Effective collaborator with global, cross-functional teams across time zones
• Excellent English communication skills (written and verbal), able to engage clearly with senior stakeholders
• Creative, solutions-oriented mindset, focused on practical execution and measurable impact
• Comfortable leveraging AI-powered tools to improve marketing efficiency, content creation, analysis, and execution

Nice to Have

• Background in AdTech, martech, mobile apps, or programmatic advertising, within performance-driven environments
• Exposure to marketing for mobile app advertisers, including UA, retargeting, CTV, or growth-focused teams
• Familiarity with DSPs, measurement platforms, and performance KPIs such as ROAS, CPA, and LTV
• Experience in high-growth or scaling organizations, comfortable with evolving processes and increased ownership

Growth & Impact Opportunity:

This role offers exceptional growth potential

• Direct influence on Affle’s expansion in the Chinese market
• Increasing scope and ownership as the business scales
• High visibility with global marketing and senior leadership

What Success Looks Like:

• Affle has a strong, consistent marketing presence in China
• Events and campaigns are executed flawlessly and on time
• Sales teams view marketing as a strategic growth partner
• You are recognized internally as someone who delivers real impact
• You are knowledgeable about key industry stakeholders, market trends and competition