CRM Strategy Manager

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.

The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.

It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.

Key responsibilities

• Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
• Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
• Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
• Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
• Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

It’s a match if you have…

• At least 4 years of experience in a similar
• A Master’s degree in Economics or a related quantitative field
• Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
• Hands-on experience with CRM and analytics platforms
• Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance
• Experience in Financial Services, e-commerce or digital businesses is a plus
• Excellent communication skills
• The ability to communicate professionally in English
• A flexible, agile and solution-oriented approach
• A strong sense of ownership and the ability to combine strategic thinking with operational execution

Office & Team Life

• A central office in Rome.
• Free coffee and a comfortable kitchen to relax and enjoy your lunch break
• Team-building activities and CSR initiatives throughout the year
• The latest hardware and equipment to support your work

Experience Our Younited Life Benefits

• Flexible Remote Policy
• Parenting Policy
• An extra day off to celebrate your birthday
• Access to Voxy to boost your language skills.
• Welfare benefits for you and your family
• Ticket Restaurant

Salary

€45,000-€50,000 per year.

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.