Product Manager, IOL & Biometry, Med

The Manager, Products & Application, IOL& Biometry, MED, Vietnam is responsible as the strategic head of product promotion, drives the IOL and biometry business end-to-end, combining strategic commercial leadership with hands-on product, marketing, and lifecycle management. The role partners with Account Managers, regional sales, distributors, and internal functions to maximize adoption, revenue, and patient outcomes across the ophthalmic ecosystem. The Manager leads the distributor sales channel and order fulfillment coordination to ensure timely, accurate, and value-based delivery of IOL and biometry solutions.

• Strategic Product Management & Promotion Strategy

· Go-To-Market (GTM) Strategy: Conceptualize and execute comprehensive GTM frameworks for new product launches, ensuring optimal product-market fit, commercial readiness, and cross-functional alignment

· Portfolio Lifecycle Management: Oversee the entire product lifecycle from pre-launch market preparation and commercial maturity to end-of-life (EOL) transition, maximizing profitability at every stage.

· Planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc

· Develop and govern the multi-product roadmap and associated promotion plans, ensuring alignment with BU strategy, architectural roadmap, and regulatory/compliance requirements.

· Lead portfolio prioritization and trade-off discussions, balancing market opportunity, technical complexity, resource constraints, and ROI.

· Reporting on market intelligence

• Product Lifecycle Management (PLM)

· Own end-to-end PLM for IOL & biometry products, from launching to sunset.

· Monitor product performance, gather VoC, and collect continuous improvement, and sunset plans as needed.

· Monitor product performance, gather VoC, and collect continuous improvement, and sunset plans as needed.

• Applications, Training, & Enablement

· Lead, coach, and develop the Application Specialist function (demonstrations, pre-sales support, technical validation, and customer enablement).

· Establish clear performance expectations, career development plans, and succession coverage; implement scalable training and certification programs.

· Expert knowledge of product's features, benefits, product application, Refractive diagnostics and treatment procedure through training programs, practical experience and learning from key end-users

· Serve as the primary cross-functional owner for clinical applications and training across IOL & biometry.

· Design and deliver training curricula for surgeons, clinical staff, distributors, and internal teams on IOL selection, biometry accuracy, calculation, and device software.

· Lead train-the-trainer programs and certify regional teams; ensure consistent clinical messaging.

• Market Analysis & Strategic Planning

· Analyze the competitive landscape and public tenders to ensure correct product positioning

· Monitor market trends and competitive activities

· Gather competitive information and understand user sensitivity to inform marketing and sales

· Provide information to Field Marketing about competitors' strengths and weaknesses

· Seek opportunities for medium/long-term business growth in clients, markets, and relationships

• Product Marketing & Market Access

· Develop value propositions, messaging, and marketing plans for IOL & biometry.

· Create collateral (datasheets, case studies, white papers, videos) and oversee digital assets; ensure alignment with regional campaigns.

· Plan and execute launch activities, medical education events, KOL engagements, and congress participation.

• Channel & Distributor Leadership

· Recruit, enable, and manage distributor partners; define roles, responsibilities, and performance metrics.

· Ensure distributors execute field activities, training, and demand generation; monitor compliance and quality.

· Align distributor forecasts with inventory and order fulfillment to minimize stockouts and excess.

• Order Fulfillment & Operations Collaboration

· Partner with the Order Fulfillment team to ensure accurate, on-time delivery of IOL and biometry products.

· Establish inventory, logistics, and service-level agreements with distributors and internal teams.

· Oversee post-sale support processes, returns, credit notes, and warranty coordination in collaboration with Finance and CS.

• Customer & Field Engagement

· Maintain and expand relationships with key surgeons, clinics, and teaching centers.

· Lead clinical demonstrations, surgeon education events, and site visits to showcase IOL & biometry solutions.

· Capture customer feedback to influence product improvements and service enhancements.

• Data, Analytics & Compliance

· Define success metrics (KPIs) and report progress to stakeholders.

· Analyze market trends, competitive dynamics, and clinical outcomes to drive strategy.

· Ensure compliance with regulatory requirements, quality systems, and internal policies.

Any other duties & responsibilities as assigned by the management

1. Education / Professional Certification

University degree in Biomedical Engineering, Biotechnology, Medicine, Pharmacy, or a related scientific. An MBA in Strategic Marketing or Product Management is highly preferred.

2. Experience

• 7 - 10 years’ in ophthalmology/eye-healthcare, in ophthalmology/eye-healthcare, with a blend of clinical and product/marketing exposure.
• Prior experience in product management or product marketing for ophthalmic devices is highly desirable.
• Knowledge of the medical ophthalmology industry is a priority
• Strong analytical skills are necessary to evaluate market trends, customer feedback, and other data to make informed decisions about product development and marketing.

3. Technical & Clinical KnowledgeKnowledge

• Deep understanding of IOL types (monofocal, toric, multifocal, EDOF), IOL calculations, and biometry (IOLMaster or equivalent).
• Familiarity with regulatory environments, clinical practice workflows, and evidence generation.
• Proficiency with CRM, ERP, and data analytics tools; ability to translate data into action.

4. Skills / Other characteristics

Strategic thinking with hands-on execution capabilityStrong leadership and cross-functional collaborationExcellent communication, negotiation, and presentation skillsCustomer-centric with the ability to translate clinical needs into product and commercial actionsChange management, project management, and problem-solvingExceptional problem-solving and troubleshooting abilitiesLanguage proficiency in Business English skills;Good team player and excellent leadership skillsSense of accountability and strong work ethic

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