Manager, YouTube Ads
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for the advertisers you’re managing.
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).
RESPONSIBILITIES
Campaign Management & Execution
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
- Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
Client Engagement
- Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
Team Collaboration
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
Analysis & Reporting
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
- Deliver clear, data-driven performance reports and insights to clients.
- Ensure accuracy, consistency, and timeliness of reporting.
QUALIFICATIONS
- 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
- Hands-on experience in managing monthly campaign budgets of $50k+
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
- Proactive approach to campaign optimization and strategy.
- Meticulous attention to detail.
- Excellent communication skills.
- Strong quantitative skills.
Preferred but not required:
- Google Ads Editor proficiency.
- Paid Search campaign management experience.
- PMax campaign management experience.
- Microsoft Ads experience.
- DV360 experience.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
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