301 INC

Venture Capital
402open roles in its portfolio
26investments
3exits
2015founded

Overview

301 INC is the venture capital and disruptive innovation arm of General Mills, investing in emerging food and consumer brands. It takes minority stakes in fast-growing packaged food and beverage startups and gives them access to the scale, supply chain and marketing expertise of General Mills, with portfolio brands including Kite Hill, Rhythm Superfoods and Good Culture. The unit was launched in 2015 and is based in Minneapolis, Minnesota, where General Mills has its headquarters.

Investor profile

Venture capital
Investments
26
10 of them startups
Hiring now
7
402 open roles
Rounds in 12 months
2
Exits
3
Focusshare of its companies
Food & Beverages 56%Commerce 19%Consumer Goods 13%Transportation & Logistics 13%Biotechnology 13%Media & Entertainment 13%Manufacturing 6%Lifestyle 6%
Where its companies are
United States 50%United Kingdom 8%
Stage of its companies
Series A 38%Series C and later 25%Pre-seed & seed 25%Series B 13%
Its companies, the freshest money firstAll 26 investments
PitPatVenture round · 1 mo ago Fera PetsVenture round $1M · 4 yr ago Good CultureVenture round $63.7M · 4 yr ago Redbud BrandsVenture round $14M · 4 yr ago BeeHeroSeries A $19M · 5 yr ago GrubMarketVenture round $240.8M · 5 yr ago CalibrateVenture round $5.1M · 6 yr ago · 2 roles Beyond MeatVenture round $47.6M · 8 yr ago · 10 roles purelyelizabethVenture round $3M · 9 yr ago General Mills309 roles Instacart80 roles Smalls5 roles
402 open roles at 7 of its companies
Hiring fastestroles opened in 30 days
General Mills93 new roles in 30 days Instacart31 new roles in 30 days Keychain4 new roles in 30 days
Co-investorscompanies they hold together
Y Combinator 2 shared Kleiner Perkins 2 shared Pegasus Tech Ventures 2 shared VMG Partners 2 shared Arborview Capital 2 shared
Similar investorstheir companies share markets and countries
VMG Partners ICA BAM Ventures Better Ventures Port Folia Launch NY SOSV Great Oaks Venture Capital

Offices

Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Minneapolis United States
HQ