Adlook news and milestones

Wealth has gone quiet There is a familiar story luxury marketers tell themselves: that a high-net-worth audience is a high-signal audience. That people with money leave digital f…

Retail media is having the easiest argument of any channel in a decade. Global spend reached roughly $174 billion in 2025, around 15% of all digital advertising, and it is still…

We're publishing a new whitepaper today, written by our CRO Luca Filardo and CPO Mateusz Jędrocha. It's about a problem most programmatic campaigns quietly have: media metrics ne…

By 2028, connected TV advertising will surpass linear for the first time in history. That's not a prediction - it's a consensus. U.S. CTV ad spend hit $33 billion in 2025 and is…

Most brands treat the World Cup as a single, sustained media moment. Adlook's research across six markets suggests the reality is more complex: the majority of tournament viewers…

Every year, the same pattern plays out across markets. Retail budgets swell. Promotional activity intensifies. Campaigns scale earlier and faster. And in post-campaign reports, t…

There is a paradox at the heart of modern advertising. Marketers have more data than ever before, yet less confidence about what truly works. McKinsey report "Connecting for grow…

Travel is no longer a break, it's a statement Travel has changed its role in people's lives. It is no longer a pause from reality - it is part of how people define themselves. Ex…

Darren Thompson joins as Vice President of Sales, UK, while Jacek Celiński has been promoted to Regional VP Growth, EMEA.

For the last two decades, the media and advertising ecosystem has been defined by concentration: a handful of holding companies, a few walled-garden platforms, a small club of "m…

The next Big Bet for FMCG's? Everyone is in the process of digital transformation and better use of data. The issue is - it's not a level playing field and advertisers choose var…

Adlook has been honoured as the

Agreement will improve advertisers' access to top-tier CTV and online video inventory

Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily

Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company's new chief executive officer. Kossut joined