Basis

Key Takeaways: AI adoption among marketing and advertising professionals is accelerating, but many organizations are still working out where to focus their efforts for maximum impact. Creative and content generation is among the most widely adopted AI use

Much like the arrival of digital advertising several decades ago, agentic advertising has gone from emerging concept to leadership priority remarkably fast. Two-thirds of ad buyers say agentic AI ad buying and execution is an increased focus this year, an

Key Takeaways: Consumer time spent with media and ad spend are badly misaligned: There's a gap between where consumers spend their time and where ad dollars go. Social media, for example, draws far more spend than its share of consumer time, while CTV dra

The way people consume media has splintered across platforms. But many of the brand safety signals used to determine where ads should and shouldn't appear haven't kept pace. As a result, advertisers are excluding valuable inventory, missing relevant audie

The Challenge Innocean needed to scale campaign execution, improve spend efficiency, and maintain performance without increasing operational overhead. The California-based full-service agency manages media for Wienerschnitzel, a franchise brand with 300+

Key Takeaways: Today's market is a value economy: Consumers aren't spending significantly less-only about a 1% dip is forecast for the second half of 2026-but they are buying more deliberately. Scrutiny of discretionary purchases is the defining consumer

A launch, a relaunch, and a new-market entry all task media teams with a challenge that is simultaneously complex and high-stakes: Create demand where little or none exists and build the momentum needed to drive growth. Paid media is a strong driver of sc

QQQI's high monthly distributions have historically been dominated by return of capital, offering tax deferral while steadily reducing an investor's cost basis.

YouTube is one of the most powerful digital advertising channels for political campaigns in 2026, reaching 76% of registered US voters every week. It recorded 13.8% of total US TV watch-time in May 2026, the largest share of television among all TV distri