Bombora

Build the right data recipe with Bombora digital audiences 72% of marketers use two to five audience data types in their campaigns, but only 10% are very confident they're reaching the right accounts. The problem isn't a lack of data - it's how it's used.

B2B identity graphs and the campaign measurement variable you're likely ignoring Written by Putney Cloos, Chief Marketing Officer Identity is the core of all B2B data. If you can't accurately tie a specific digital action back to a persona in a buying com

Signal over noise: how publishers turn Intent data into insights in the age of AI Written by Jaime Schultheis, Head of Global Data Partnerships Every B2B publisher today is sitting on more data than they know what to do with. The hard part isn't getting t

How publishers use Intent data to reclaim direct audience relationships Written by Cara Gilmartin, Senior Director, Insights & Enablement Two years ago, a publisher's content strategy likely centered around one question: How do we rank for this keyword? I

Jaime Schultheis of Bombora and Liz Irving of Clarion on stage at SISO Leadership in Seattle last month. Courtesy of SISO. When your CRM is

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

When Apple and Broadcom announced they were extending their semiconductor partnership through 2031, the headlines focused on what it meant for Apple's long-term investment in AI chips and the future of semiconductor manufacturing. What the announcement di

/PRNewswire/ -- Bombora, the true B2B data pioneer, today announced it has been selected as the winner of the "Marketing Insights Platform of the Year" award...

An industry award for Bombora signals a major shift. Discover how new account-level insights are finally connecting B2B campaigns to real business growth.

Why traditional pixel tracking can no longer keep pace with B2B GTM Pixel tracking still works for narrow, real-time use cases, but it falls short for cross-channel B2B campaign measurement. Pixels rely on browser signals and third-party cookies; they can