InMarket

Most audience libraries grow by slicing the same data into thinner pieces. Ours grew because the market demanded richer signals be readily available. This quarter, InMarket expanded its syndicated audience library from 2,500+ segments to more than 10,000,

The data shows how price pressure, AI adoption, and generational divides are reshaping holiday spend ahead of Q4 Austin, TX - Traditional holiday marketing plans still ramp up around Black Friday. But new research from InMarket shows shoppers are moving f

In the Know is a series that spotlights industry leaders sharing the ideas, strategies, and real-world insights driving meaningful impact in market. At Cannes 2026, InMarket sat down with Mike Treon, Head of CTV & Video Strategy at PMG, to talk about the

Based on InMarket measurement data from 35 Visit Lift campaigns. Pinterest has always been a destination for inspiration. The test now is simple: can that inspiration turn into real-world visits? InMarket set out to answer that question by measuring 35 Re

In the Know is a series that spotlights industry leaders sharing the ideas, strategies, and real-world insights driving meaningful impact in the market. InMarket sat down with Peter V.S. Bond and Sri Rajagopalan, hosts of The CPG Guys podcast, during Cann

In the Know is a series that spotlights industry leaders sharing the ideas, strategies, and real-world insights driving meaningful impact in market. InMarket sat down with Ann Nguyen, TikTok's Global Head of Measurement Solutions, at Cannes 2026 to talk a

What started as Madhive's use of InMarket's Visit Stream conversion data feed has grown into one of our most collaborative partnerships, built on continuous feedback, product iteration, and a shared goal of putting enterprise-grade targeting in the hands

The post 2026 MarTech Breakthrough Awards Recognize the World's Most Innovative Marketing, Sales and Advertising Technology Companies appeared first on InMarket Real-Time Marketing and Measurement.

Every marketer has sat through the meeting where leadership asks the same question a different way: did this actually work? Impressions, clicks, and reach can show that a campaign ran and that people saw it. None of those numbers can tell you whether it c

A month out from Cannes, most of the "here's what we learned" recaps have already come and gone. But one panel is aging better than the rest - because it wasn't about creative trends or the next platform to chase. It was three marketing leaders from Kraft