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Overview
I'm an award-winning, world-leading SEO expert. I help brands to compete on technical SEO, performance, and structured data. Hire me as a consultant.
News
SEO vs GEO is the wrong question
AI-mediated discovery has sparked an identity crisis in marketing. As more buying journeys begin in AI interfaces, the industry has reached for a familiar response: another optimisation discipline, a market of tools and consultants, and endless advice abo
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Zombie companies
Some companies fail years before their results reveal it. They continue to grow, renew contracts, acquire competitors and announce record quarters. Their share price holds. Their market share looks reassuring. Internally, the dashboards are green, the boa
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When scrutiny becomes cheap
The interesting thing about the recent Mythos panic wasn't that an AI security tool found lots of vulnerabilities. Of course it did. Modern software is a haunted house of dependencies, shortcuts and compromises, held together by logging, optimism and Jira
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Marketing after the fog clears
The future of marketing is the discipline of trade-off design. Marketing has always enjoyed describing itself as a mix of art and science. It is a comforting idea, because it gives the discipline two respectable halves. The art is where we put the ideas,
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Technical debt is becoming an AI problem
One of the more interesting things about the current wave of AI standards is how quickly the conversation around them has become strategic. Mention llms.txt, WebMCP, Universal Commerce Protocol, or whichever acronym has emerged this week, and the discussi
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