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Overview
Cloud GTM without limits. Labra accelerates your path to Cloud revenue with a streamlined Cloud GTM motion powered by intelligence, integration, and automation.
News
Labra Signs Strategic Collaboration Agreement with AWS to Accelerate ISV Revenue in AWS Marketplace Through the Labra Platform
PRINCETON, N.J., September 10, 2026--Labra signs Strategic Collaboration Agreement with AWS to accelerate ISV revenue growth in AWS Marketplace through its AI-native platform.
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Microsoft Container Listings Are Now Supported in Labra
As more ISVs expand beyond SaaS and bring containerised applications to Microsoft Marketplace, managing different product types shouldn't require different operational workflows. Until now, Microsoft SaaS products could be managed through Labra, while con
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Why Your PDM Relationship Isn't Driving Pipeline (And How To Fix It)
Most teams working with cloud marketplaces already have a PDM (Partner Development Manager). They're co-sell eligible, have relationships inside Amazon Web Services or Microsoft, and are actively trying to engage in co-sell. On paper, this should translat
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Introducing AI Agent Listings on Google Cloud Marketplace
AI agents are moving into production across enterprise software teams. But for most ISVs building them, there is still no clear path to getting them discovered, adopted, and purchased at scale. Over the past year, the focus has largely been on building. T
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How ISVs Scale Revenue with Cloud Marketplace Automation
What is cloud marketplace automation? Cloud marketplace automation is the use of software to replace manual workflows across cloud marketplace operations. including listing management, private offer creation, co-sell referral routing, entitlement syncing,
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Propensity Score, Rebuilt for How Teams Actually Work
As more teams adopt Propensity to Buy (PTB), one thing became clear: the old experience didn't scale. We needed to accommodate multiple users, CRM ingestion, and growing pipelines into the platform. So we fixed it. This release is a complete rethink of th
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The Complete CPPO (Channel Partner Private Offer) Guide
Definition: A Channel Partner Private Offer (CPPO) is a mechanism on cloud marketplaces (primarily AWS, Azure, and Google Cloud) that allows Independent Software Vendors (ISVs) to extend discounted or customized private offers to channel partners (reselle
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Food coma: Mastering the humble mixed vegetable labra
Scroll staffers write about the lingering taste of delectable dishes.
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Itemize Launches on AWS Marketplace in Partnership with Labra
/PRNewswire/ -- Itemize, a leading provider of AI-powered finance automation, today announced that its solutions are now available on AWS Marketplace in...
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