mParticle
mparticle.com
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Overview
mParticle provides a customer data platform that collects and routes behavioural events. It standardises data from apps and sites before forwarding it to analytics and marketing tools. Enterprises use it to enforce privacy and identity rules centrally.
News
Rokt Acquires mParticle For $300 Million
Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, "Rokt" is pronounced "rocked," not "rocket," just FYI. Although the press release frames the dea
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Rokt Closes $335 Million Secondary Transaction and Merges With mParticle
Advertisers will be able to better analyze ecommerce campaigns.
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Rokt Acquires mParticle in $300M Deal to Transform Ecommerce Data Analytics
Why did Rokt just spend $300M on mParticle? The secret behind this major ecommerce tech deal points to a massive shift in how brands will handle customer data in 2025. Hint: Their joint clients are already seeing 50% better outcomes.
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mParticle acquires Indicative to address data entropy - mParticle
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
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MParticle CEO Michael Katz On Living In The CDP Era
DMPs are dead - long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle.
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People
Andrew Katz
Executive Officer, Director
Dave Myers
Executive Officer
Michael Katz
Executive Officer, Director
Dave Meyers
Executive Officer
Thomas Oh
Director
David Morgan
Executive Officer
Bonney Pelley
Executive Officer
Scott Friend
Director
Ted Maidenberg
Director
Andrew Artz
Director
Reshma Saujani
Director
Eric Kelleher
Director
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Where the company hires and what each office is for
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New York
United States
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