mParticle
mparticle.com
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Overview
mParticle provides a customer data platform that collects and routes behavioural events. It standardises data from apps and sites before forwarding it to analytics and marketing tools. Enterprises use it to enforce privacy and identity rules centrally.
News
Rokt Acquires mParticle For $300 Million
Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, "Rokt" is pronounced "rocked," not "rocket," just FYI. Although the press release frames the dea
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Rokt Closes $335 Million Secondary Transaction and Merges With mParticle
Advertisers will be able to better analyze ecommerce campaigns.
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Rokt Acquires mParticle in $300M Deal to Transform Ecommerce Data Analytics
Why did Rokt just spend $300M on mParticle? The secret behind this major ecommerce tech deal points to a massive shift in how brands will handle customer data in 2025. Hint: Their joint clients are already seeing 50% better outcomes.
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