Ragan Communications

What questions will help you better reach your internal audience? One of the primary keys to comms success is a deep knowledge of the audience you're trying to reach. To gain that insight and form the right messaging on the right channel, comms pros need

Fear drives more pushback than any missing skill. Here are three ways to turn defensiveness into trust. Anika Gakovic is chief people and culture strategist at Phyusion, and advisor, Ragan's Center for AI Strategy. Treating AI resistance as a communicatio

Know the business, trust your team and don't overcomplicate the data. Rebekah Metts-Childers began her communications career at PR21, now Zeno Group, when technology and dot-com companies were beginning to reshape the industry. Her first account was Cars.

Employee voices and video content give town hall meetings more reach. After years of tinkering with town hall formats, CVS Health's comms team had an idea - what if a town hall was just all questions from employees? After all, employee questions had provi

Real insights from the real people shaping what comes next. CCOs are charting a new path forward. They're figuring out where AI fits into comms, how to prove business value and how to reach audiences that are more fragmented than ever. More than a dozen C

Without understanding AI brand visibility, PR and marketing leaders risk losing influence in the channels shaping tomorrow's customer decisions. The post The New Front Page: GEO Analytics for PR & Marketing Leaders appeared first on Ragan Communications.

What today's comms leaders are doing to prepare for tomorrow's challenges. Communicators don't have the luxury of tackling one challenge at a time anymore. Rumors can spread before companies know they exist, while AI is reshaping content creation and cris

Internal communications teams are under growing pressure to keep pace. At the same time, leaders want clearer evidence that communication efforts are working. The post The State of Internal Communications in 2027 appeared first on Ragan Communications.

Lessons from the closing fireside chat at Ragan's Employee Experience Conference. As fear of ICE arrests spread across Minneapolis, an employee at Children's Minnesota became too distressed to focus. She apologized and offered to use four hours of vacatio

Start with a strong foundation and branch off. Here's how. Thinking about GEO can feel overwhelming. There are so many new things to learn and know. But it's actually simpler than it sounds. During the Center for AI Strategy's "GEO Workshop for Comms, PR