WPP tech stack

WPP builds mostly with SQL, JavaScript, Python, Scala. Its stack also includes Braze, AWS, Google BigQuery, Snowflake. AWS is named in 67 of the 67 job postings WPP published in the last 12 months (100%). Counted by Alion from the job postings of WPP, updated Oct 25, 2026.

Source: Alion Coverage: the company's job postings of the last 12 months Oct 25, 2026
Technologies in use
47
Postings analysed
67
Open now
42
Modernity
84 /100
New in 6 months
8

What programming languages does WPP use?

SQL is named in 49% of job postings at WPP, followed by JavaScript (33%), Python (4%), Scala (3%).

SQL 33 49% required in 82% · 17 open now · since Dec 2025
JavaScript 22 33% required in 73% · 11 open now · since Dec 2025
Python 3 4% required in 67% · 1 open now · since Sep 2026
Scala 2 3% required in 100% · 1 open now · since Sep 2026
TypeScript 1 1% required in 100% · 1 open now · since Feb 2026

What frameworks and libraries does WPP use?

Playwright is named in 1% of job postings at WPP.

Playwright 1 1% required in 100% · 1 open now · since Feb 2026

What databases does WPP use?

Google BigQuery is named in 9% of job postings at WPP, followed by Snowflake (9%).

Google BigQuery 6 9% required in 100% · 1 open now · since Sep 2026
Snowflake 6 9% required in 100% · 1 open now · since Sep 2026

What cloud and platforms does WPP use?

Braze is named in 100% of job postings at WPP, followed by AWS (100%), Power BI (19%), GitHub (13%).

Braze 67 100% required in 16% · 42 open now · since Jan 2024
AWS 67 100% required in 4% · 42 open now · since Jan 2024
Power BI 13 19% required in 100% · 6 open now · since Jun 2026
GitHub 9 13% required in 100% · 3 open now · since Aug 2026
Tableau 7 10% required in 100% · 6 open now · since Jun 2026
Databricks 5 7% required in 100% · since Oct 2026
Azure 4 6% required in 100% · 3 open now · since Aug 2026
Figma 3 4% required in 100% · 1 open now · since Aug 2026
Show all (14)
Kubernetes3
Azure AKS2
GCP2
GitHub Actions2
Looker2
Spark2

What developer tools does WPP use?

Cursor is named in 6% of job postings at WPP, followed by Git (6%), Claude Code (3%), FluxCD (3%).

Cursor 4 6% required in 100% · 2 open now · since Feb 2026
Git 4 6% required in 75% · 4 open now · since Aug 2026
Claude Code 2 3% required in 100% · since Oct 2026
FluxCD 2 3% required in 100% · 2 open now · since Aug 2026
OpenAI Codex 2 3% required in 100% · since Oct 2026
Terraform 2 3% required in 100% · 2 open now · since Aug 2026
dbt 2 3% required in 100% · 1 open now · since Sep 2026
Adobe XD 1 1% required in 100% · 1 open now · since Aug 2026
Show all (16)
Copilot1
Sketch1
Windsurf1
Babel1
GraphQL1
Rest API1
Webpack1
npm1

What AI and ML technologies does WPP use?

ChatGPT is named in 1% of job postings at WPP, followed by Claude (1%).

ChatGPT 1 1% required in 100% · 1 open now · since Oct 2026
Claude 1 1% required in 100% · 1 open now · since Oct 2026

Which engineering practices does WPP ask for?

AI Agents is named in 15% of job postings at WPP, followed by ETL/ELT (10%), A/B Testing (7%), Machine Learning (7%).

AI Agents 10 15% required in 100% · 2 open now · since Aug 2026
ETL/ELT 7 10% required in 100% · 6 open now · since Jun 2026
A/B Testing 5 7% required in 100% · since Oct 2026
Machine Learning 5 7% required in 100% · since Oct 2026
CI/CD 4 6% required in 100% · 3 open now · since Feb 2026
GitOps 2 3% required in 100% · 2 open now · since Aug 2026
Self-Healing 1 1% required in 100% · 1 open now · since Feb 2026

What does each WPP team work with?

The technologies each team's postings require most often, with the number of postings that require them.

Marketing

32 postings
JavaScript12
SQL12
Braze10
Claude Code2
Cursor2
Figma2

Data Science

13 postings
SQL13
Power BI12
GitHub7
Tableau7
Google BigQuery6
Snowflake6

Solutions

4 postings
JavaScript2
SQL2

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How is the WPP stack changing?

Read from the dates of the postings themselves: a technology is new when the first posting that names it appeared in the last six months, rising or falling when its share of postings moved between the last two quarters.

First appeared
Claude CodeOct 2026
OpenAI CodexOct 2026
A/B TestingOct 2026
DatabricksOct 2026
Machine LearningOct 2026
Google BigQuerySep 2026
SnowflakeSep 2026
PythonSep 2026
Rising
AI Agents0% → 28%
GitHub0% → 25%
Google BigQuery0% → 17%
Snowflake0% → 17%
A/B Testing0% → 14%
Databricks0% → 14%
Machine Learning0% → 14%
Azure0% → 11%
Falling
SQL63% → 39%
JavaScript44% → 22%
ETL/ELT19% → 6%
Tableau19% → 6%

How modern is the WPP stack?

Cutting-edge AI adopter 84/100

WPP scores 84 out of 100 (Cutting-edge). The score averages how current each technology in the stack is and adds weight for AI adoption. AI technologies in the stack: 2; legacy ones: 0.

How common is the WPP stack in its industry?

Share of the 5,316 companies in the same industries, whose stack Alion knows, that use each technology.

AWS43%
Braze1%
SQL51%
JavaScript46%
Power BI21%
GitHub20%
Tableau11%
Google BigQuery10%
Snowflake14%
Databricks17%

What sets WPP apart

Braze1%

Questions about the WPP tech stack

What programming languages does WPP use?

The languages named in WPP job postings are SQL (49%), JavaScript (33%), Python (4%), Scala (3%), TypeScript (1%), as a share of the 67 postings of the last 12 months.

Does WPP use Braze?

Yes. Braze is named in 67 of 67 job postings (100%) and required in 11 of them.

What cloud and platforms does WPP use?

The cloud and platforms named in WPP job postings are Braze (67), AWS (67), Power BI (13) (postings in brackets).

What skills do you need for a Marketing job at WPP?

Marketing postings at WPP most often require JavaScript (12), SQL (12), Braze (10), Claude Code (2), out of 32 postings in the last 12 months.

Is the WPP tech stack changing?

Yes. Claude Code, OpenAI Codex, A/B Testing, Databricks first appeared in WPP job postings in the last six months.

How modern is the WPP tech stack?

WPP scores 84 out of 100 (Cutting-edge). The score averages how current each technology in the stack is and adds weight for AI adoption. AI technologies in the stack: 2; legacy ones: 0.

How does Alion know the WPP tech stack?

Alion reads every job posting WPP publishes and tags the technologies each one names. The figures on this page count the 67 postings of the last 12 months and were updated on Oct 25, 2026.

Method and citation

Alion reads every job posting the company publishes and tags the technologies each one names. Shares count the postings of the last 12 months, open and closed; the company's own products are counted apart. How we count

Alion, "WPP tech stack: 47 technologies from 67 job postings", as of Oct 25, 2026. https://alion.io/company/wpp-3/technologies

Licence: CC BY-SA 4.0JSON