Segment Marketing Manager

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Job Description:

Key Responsibilities

• Develop and support marketing plans for the OEM segment
• Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto-E, Auto-Electronics, Electric Machinery, Power Electronics, etc
• Work closely with the sales team to support opportunity growth and key account plans
• Create and update value propositions, product messaging, and basic marketing materials
• Support new product introduction activities, including market assessments and launch plans
• Track marketing performance and provide improvement suggestions
• Collaborate with regional marketing, product teams, and application engineering
• Support OEM-related communication materials and industry activities

Qualifications

• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field • 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred • Good analytical skills and ability to understand customer needs • Strong communication and teamwork skills • Comfortable working with data and CRM tools (such as SFDC)
• Good English communication skills
• Business development skills are a strong plusKey Responsibilities
• Develop and support marketing plans for the OEM segment • Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto-E, Auto-Electronics, Electric Machinery, Power Electronics, etc • Work closely with the sales team to support opportunity growth and key account plans • Create and update value propositions, product messaging, and basic marketing materials • Support new product introduction activities, including market assessments and launch plans • Track marketing performance and provide improvement suggestions • Collaborate with regional marketing, product teams, and application engineering • Support OEM-related communication materials and industry activities

Qualifications

• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field • 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred • Good analytical skills and ability to understand customer needs • Strong communication and teamwork skills • Comfortable working with data and CRM tools (such as SFDC)
• Good English communication skills
• Business development skills are a strong plus

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