Senior UX/UI Designer

Job Description :

As a Senior UX/UI Designer, you will be at the forefront of shaping innovative, user-centric digital experiences, driving the design vision and ensuring seamless integration between user needs, business goals, and cutting-edge technologies.

Key Responsibilities :

- Lead User-Centered Design : Spearhead the design of seamless, user-centric experiences for web, mobile, and other digital platforms. Take a strategic approach to ensure every website/app/product is intuitive, accessible, and aligns with user needs while addressing business goals.

- Conduct In-Depth Research and Testing : Plan and execute qualitative and quantitative user research methods, including interviews, surveys, and usability testing. Analyze user feedback, behavior, and data to identify pain points and opportunities, ensuring designs are informed by real user insights.

- Create High-Quality Design Deliverables : Craft detailed wireframes, interactive prototypes, and visually polished UI designs using industry-standard tools. Ensure designs reflect a deep understanding of user journeys, accessibility standards, and best practices.

- Establish and Maintain Design Systems : Develop and manage comprehensive design systems, style guides, and component libraries to ensure consistency across all products and platforms. Regularly update and refine these assets to adapt to evolving needs and technologies.

- Collaborate with Cross-Functional Teams : Work closely with Digital Account Managers, content teams, product managers, developers, and stakeholders to translate business objectives into impactful designs. Facilitate workshops and discussions to align on goals, address challenges, and ensure smooth handoffs to development teams.

- Drive Innovation and Creativity : Stay ahead of the curve by exploring emerging design trends, tools, and technologies. Bring fresh, innovative ideas to projects, fostering a culture of creativity and experimentation within the team.

- Mentor and Develop Team Members : Act as a mentor to junior designers, providing guidance, constructive feedback, and opportunities for skill development. Foster a collaborative and supportive team environment that encourages learning and growth.

- Advocate for UX/UI Excellence : Champion the importance of user experience and visual design in product development. Communicate the value of design to stakeholders and advocate for user-first solutions that deliver measurable business impact.

- Design Problem Solving : Apply a strong problem-solving mindset to identify design challenges and develop creative, practical solutions that address both user needs and business goals. Work on complex design problems, breaking them down into manageable tasks and finding innovative ways to resolve them.

- Ensure Accessibility and Inclusivity : Advocate for accessibility in all design work by ensuring that products meet WCAG (Web Content Accessibility Guidelines) standards. Strive to create inclusive user experiences that cater to diverse audiences, including people with disabilities or varying levels of technical expertise.

- Measure and Improve Design Performance : Collaborate with performance marketing, client delivery, development, analytics teams, client and other key stakeholders to define key performance indicators (KPIs) and track how design decisions impact user engagement and overall website/app/product success. Use data-driven insights to iterate and optimize designs for better performance and user satisfaction.

- Manage Multiple Projects Simultaneously : Effectively manage and prioritize multiple design projects, ensuring deadlines are met while maintaining the highest quality standards. Coordinate with stakeholders to manage expectations and communicate progress.

- Foster Design Thinking : Promote and apply design thinking principles across teams to help frame problems, generate solutions, and drive innovation. Advocate for a user-centered approach in all stages of website/app/product development, from brainstorming through to launch and iteration.

- Conduct Stakeholder Presentations : Present design concepts and final solutions to both internal and external stakeholders, clearly articulating design rationale and how the design addresses user needs, business objectives, and technical feasibility.

- Oversee Quality Control : Ensure the highest quality of design work across all projects, reviewing final deliverables and maintaining design integrity throughout the development process. Provide constructive feedback to team members and stakeholders to refine and enhance designs.

- Contribute to Strategic Roadmaps : Work with leadership teams to contribute to the strategic direction of website/apps/product and design roadmaps. Align design efforts with long-term product visions and business objectives, ensuring the design process is proactive and future-focused.

- Ensure Copyright Compliance : Maintain a strong awareness of copyright laws and ensure all designs, images, graphics, and assets used in digital products comply with legal requirements. Avoid the use of unlicensed or unauthorized content, and ensure that all intellectual property is properly attributed or sourced. Collaborate with legal teams to verify that the designs align with copyright regulations, fostering a culture of respect for intellectual property across the design process.

- Formal Communication : Ensure that all formal communication is conducted via email and all emails are promptly replied to. This includes coordinating with stakeholders, providing project updates, and addressing inquiries in a professional and timely manner.

- Task Management : Use Zoho Projects to manage and track all tasks assigned. Ensure that tasks are completed efficiently and on time, maintaining a high standard of work while fully utilizing Zoho Projects for task management and tracking.

- Feedback Management : Actively seek and manage feedback from key stakeholders, including the Head of Digital Operations (HODO), Associate Head of Digital Operations (AHODO), Digital Operations Manager (DOM), Digital Account Managers (DAMs), and Senior Leadership members, and other design team members. Use this feedback to foster a culture of continuous improvement and refine design approaches.

- Stakeholder Communication : Maintain effective communication with internal teams, scheduling meetings, sharing minutes of meetings (MoMs), and conducting follow-ups. Utilize Zoho Cliq for real-time collaboration and coordination, ensuring alignment with stakeholders.

- Follow-Up Communication : Respond promptly to all stakeholder emails and Zoho Cliq messages. Ensure that communication remains professional, clear, and constructive with all stakeholders, reinforcing strong relationships and smooth collaboration.

- Ad-Hoc Tasks : Willingly take on additional tasks assigned by the Head of Digital Operations (HODO), Associate Head of Digital Operations (AHODO), Digital Operations Manager (DOM), Digital Account Managers (DAMs), and Senior Leadership members, and other design team members to support overall team objectives and contribute to the success of cross-functional projects.

You are the right fit, if you have :

Experience :

- Bachelors degree in Computer Science, IT or a related field (Masters preferred).

- 5+ years of professional experience in UX/UI design, with a strong portfolio showcasing web, app and mobile projects.

- Proven track record of leading design projects from concept to completion.

- Experience in creating and maintaining design systems and component libraries.

Skills :

- Proficiency in design tools such as Figma, Adobe XD, Sketch, or similar.

- Strong understanding of user-centered design principles, usability, and accessibility standards.

- Hands-on experience in conducting user research and usability testing.

- Knowledge of front-end technologies (HTML, CSS, JavaScript) to facilitate collaboration with developers, is preferred.

- Familiarity with animation principles and tools (e.g., After Effects, Principle), is preferred.

- Hands on experience on Usability Testing Tools like UsabilityHub and Lookback for testing designs and gathering feedback.

- Ability to create interactive prototypes using tools like InVision, ProtoPie, or similar.

- Proficiency in color theory, typography, spacing, and iconography to create aesthetically pleasing interfaces.

Traits :

- Exceptional communication and presentation skills, with the ability to articulate design decisions to stakeholders.

- A collaborative mindset with the ability to work effectively in a cross-functional team.

- Strong attention to detail and a passion for delivering high-quality work.

- A proactive approach to problem-solving and an eagerness to take ownership of projects.

- Curiosity and enthusiasm for learning about emerging technologies and design practices.

Skills

UX, UI Design, Figma, Adobe XD, Sketch, InVision, User-Centered Design, UX Research, After Effects