Brand Manager

JOB DESCRIPTION:

Primary Function / Primary Goals / Objectives（主な役割／目標／目的）

• The Consumer Brand Manager is responsible for driving sustainable growth of the assigned consumer brand portfolio through development and execution of integrated brand strategies. This role leads brand planning, innovation, consumer engagement, and go-to-market execution while partnering closely with cross-functional teams, global stakeholders, and external agencies.

Key objectives include:

· Support the senior management to plan annual strategies, while becoming the lead to execute the plans that are aligned with business objectives and growth targets.

· Drive consumer understanding through market research, analytics, and consumer insights to identify growth opportunities.

· Lead end-to-end brand management.

· Maximize brand equity, consumer market share, and profitability through effective marketing programs and commercial execution.

· Collaborate with regional and local stakeholders to adapt global strategies to local market needs while ensuring compliance and brand consistency.

· Deliver measurable business outcomes through data-driven decision making and performance management.

Core Job Responsibilities / Accountability / Scope（主な職務／責任／範囲）

Brand Strategy Execution with Ownership

• Lead the annual brand plans, marketing strategies, and business objectives realization in the market.
• Identify growth opportunities through consumer, market, category, and competitive analysis.
• Define brand positioning, value proposition, and communication strategy.
• Manage marketing investments and ensure efficient allocation of resources to maximize ROI.
• Monitor brand health metrics and implement actions to strengthen brand equity.

Consumer & Market Insights

• Translate consumer insights into actionable marketing strategies.
• Lead market research, consumer studies, and competitive intelligence activities.
• Analyze category trends, consumer behavior, and marketplace dynamics.
• Utilize data and analytics to identify opportunities and optimize performance.

Integrated Marketing Communications

• In collaboration with the media manager, develop and execute integrated marketing campaigns across digital, social, media, retail, PR, influencer, and experiential channels.
• Partner with agency teams to create compelling consumer communication and campaigns.
• Ensure consistent brand messaging across all consumer touchpoints.
• Monitor campaign performance and optimize based on business results.

Performance Management

• Track sales, market share, profitability, and marketing effectiveness.
• Develop business reviews and recommend corrective actions where necessary.
• Manage allocated budgets and marketing investments responsibly.
• Ensure all activities comply with company policies and regulatory requirements.

Required Skills and Competencies（必要とされるスキルおよびコンピテンシー）

• Strong strategic thinking and business acumen.
• Deep understanding of consumer marketing principles and brand management.
• Ability to translate consumer insights into business growth strategies.
• Excellent analytical and problem-solving capabilities.
• Strong project management and organizational skills.
• Ability to influence without direct authority and lead cross-functional teams.
• Strong communication and presentation skills.
• Entrepreneurial mindset with a strong bias for action.
• Ability to balance short-term business performance with long-term brand building.

In addition, candidates should demonstrate the organization's core behaviors:

• Will to win（現状に安住せず常に上を目指す）
• 現状に安住することなく、結果をだすことにこだわり、創意工夫と努力を尽くす
• Sense of ownership（自分事化し、責任を以て遂行する）
• 顧客や市場、競合の変化をとらえ、理解し、対応策を考え、行動に移す
• 仕事や業務の改善点をみつけ、改善に向けて動く
• 過去の経験をそのまま当てはめるのではなく、現在の状況に即して応用し、学びとして活動に活かす
• 自らも精力的に学びの共有やそれらの奨励を行い、組織としての学びを加速することに貢献する
• Sense of urgency（すぐに行動を起こす）
• 問題点や課題が発生する前に、先回りして未然に防ぐための手立てを取る
• 問題点や課題を見つけたら、放置せず、すぐに共有し、対応策を検討し、解決に向けて動き出す
• 自分だけで解決しようとせず、課題解決に必要なメンバーに声をかけ、協力を仰ぐ
• Integrity（人として恥ずかしくない行動を貫く）
• 社内・社外を問わず、また部署や役職にかかわらず、常に敬意をもって人と接する
• 誰でも正直に、透明性を持って、公平に接する
• 常に他の意見を歓迎し、尊重する
• 倫理的に正しく事業を遂行することを常に意識し、実践する

Education Required（必要とされる知識および教育レベル）

• Equivalent to bachelor’s degree

• MBA or advanced degree preferred.

Experience / Knowledge / Certification（必要とされる経験・知識・資格）

• 3+ years of experience in Brand Management, Consumer Marketing, Product Marketing, or related commercial functions.

• Proven experience developing and executing successful brand strategies.

• Experience managing integrated marketing campaigns across multiple channels.

• Strong analytical skills with experience using market data, consumer research, and business analytics.

• Experience working in cross-functional and matrix organizations.

• Business-level proficiency in both Japanese and English.

• Experience managing external agencies and strategic partners.

• Experience in FMCG category is a must

Preferred Experience

• Experience in Nutrition, Pharmaceutical, Healthcare, or related industries.
• Experience in innovation, product launches, and portfolio management.
• Experience managing marketing budgets and investment planning.
• Experience working with global and regional stakeholders.
• Knowledge of digital marketing, e-commerce, CRM, and consumer engagement platforms.

Success Measures

• Brand sales growth.
• Market share gains.
• Brand equity improvement.
• Successful innovation and product launch performance.
• Marketing ROI and campaign effectiveness.
• Achievement of annual business objectives and financial targets.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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