Senior Brand Manager

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

JOB SUMMARY

• Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam
• Be expected to play a leadership role in HCP and Consumer marketing areas
• To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.
• To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.

MAIN RESPONSIBILITIES

HCP marketing

• Prepare HCP marketing materials related by ensuring timely translation of global/approved materials used to Vietnamese language.
• Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
• Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
• Help facilitate team to understand therapeutic areas and opportunities within the assigned portfolio by conducting medical and product training for sales force; ensure the integrity of all training across the portfolio at the highest levels.
• Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
• Act as medical and product consultant to sales and marketing team.
• Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
• Ensure quarterly product knowledge training, refreshment and testing for the sales team

Consumer/Patient marketing

• Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
• Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
• Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
• Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam

Other

• Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
• Maintain and monitor a marketing measurement framework that covers all aspects of marketing
• Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
• Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience - 6-8 years

Experience Details

• Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus
• Experience in consumer marketing and/ or medical marketing experience in MNC
• Digital marketing experience
• Data analysis, project management

CORE Skills Required

Behavioral / Leadership Skill

(Competencies required for role)

• Good presentation skills and oral communication skills·
• Proactive in problem resolving and a team player
• Self-motivated, creative and well organized

Language Skill

(any specific language required)

• Good command of English

Computer Skill

(any specific Computer Skill required)

• MS Office

Education

• MBA or marketing management from a reputable university would be an advantage

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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