Digital Marketing Strategist
Project Role Description : Gather insights to build measurable digital marketing strategies, create innovative customer experiences and improve digital marketing effectiveness for clients. Develop communication strategies and translate into blueprints for creative teams to execute. Architect go-to-market plans for audience and engagement strategy, branded content, campaign planning and customer relationship marketing. Grow client understanding of the digital marketing strategy through thought leadership, industry expertise and creative storytelli
Must have skills : Marketing Analytics and Reporting
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
As a Digital Marketing Strategist, a typical day involves gathering valuable insights to design measurable digital marketing strategies that enhance client engagement and campaign effectiveness. The role includes crafting innovative customer experiences and developing comprehensive communication plans that guide creative teams in execution. You will architect detailed go-to-market strategies focusing on audience targeting, branded content, and customer relationship marketing. Additionally, you will foster client understanding by sharing thought leadership and industry expertise, ensuring that digital marketing initiatives align with evolving market trends and client goals.
Roles & Responsibilities:
- Expected to be an SME, collaborate and manage the team to perform.
- Responsible for team decisions.
- Engage with multiple teams and contribute on key decisions.
- Provide solutions to problems for their immediate team and across multiple teams.
- Lead the development and implementation of innovative digital marketing campaigns that align with client objectives.
- Facilitate cross-functional collaboration to ensure seamless execution of marketing strategies.
- Monitor and analyze campaign performance metrics to optimize marketing efforts and deliver measurable results.
Professional & Technical Skills:
- Must To Have Skills: Proficiency in Marketing Analytics and Reporting.
- Strong analytical skills to interpret complex data and generate actionable insights.
- Experience with digital marketing platforms and tools to track and report campaign performance.
- Ability to translate marketing data into clear, strategic recommendations.
- Familiarity with customer segmentation and targeting techniques to enhance campaign effectiveness.
- Excellent communication skills to present findings and strategies to diverse stakeholders.
Additional Information:
- The candidate should have minimum 5 years of experience in Marketing Analytics and Reporting.
- This position is based at our DDC2A - SEZ office.
- A 15 years full time education is required.
15 years full time educationAbout Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com
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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.