Brand Manager Chronic
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Location
In office (Midrand)
Employment
Full-Time
First seen by Alion on Nov 3, 2026.
Overview
Company
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Agility HR Solutions is a South African recruitment agency that places staff with client companies. It recruits marketing and brand professionals, including brand managers for chronic-care pharmaceutical brands. The agency is headquartered in Midrand, South Africa.
Introduction
To drive the strategic and commercial growth of assigned chronic-care brands by developing brand strategies, identifying market opportunities, supporting new product launches, generating customer/KOL insights, and ensuring effective execution of marketing plans.
Duties & Responsibilities- Develop and execute annual brand plans and marketing strategies aligned with business objectives.
- Analyse market trends, competitor activity, customer needs and sales performance to identify growth opportunities.
- Engage with Key Opinion Leaders (KOLs) and healthcare professionals to generate market and clinical insights.
- Identify opportunities for new products, assess their commercial potential and develop business cases.
- Lead or support new product launches, including launch planning, promotional materials and sales-force preparation.
- Develop brand positioning, messaging, campaigns and promotional materials.
- Train and equip the sales force on brand strategy, product benefits and promotional campaigns.
- Monitor brand performance and recommend corrective actions where required.
- Conduct or commission market research to validate positioning and understand customer behaviour.
- Work cross-functionally with Sales, Medical, Regulatory, Supply Chain, Finance and external agencies.
- Monitor product availability and collaborate with Supply Chain to manage shortages, excess stock and launch requirements.
- Manage the brand A&P/marketing budget and track return on marketing investment.
- Monitor competitor activity and anticipate changes in the therapeutic market.
- Ensure all marketing activities comply with applicable regulatory, ethical and company requirements.
- Bachelor's degree in Pharmacy, Health Sciences, Medicine, Life Sciences or a related field.
- An MBA/Marketing or commercial qualification would be advantageous.
- Typically, 3–6 years' experience in pharmaceutical sales and/or brand marketing, depending on seniority.
- Experience in chronic therapeutic areas is highly desirable.
- Experience with product launches and brand planning is advantageous.
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