Senior Manager Email Marketing

About Marketing team:

The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market.

And now, we are looking for a Senior Email Operations Team Manager who is prepared to contribute to the next chapter of our company's growth.

What you'll be working on:

Strategic

• Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products
• Define email and push notification strategy in line with product and marketing strategies
• Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns
• Set the email roadmap for 2026 and beyond - audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets
• Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels

Data & use of data

• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
• Define data requirements for email programs - specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
• Own the team's contribution to the revenue attribution model - partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework
• Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage
• Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base

Operational

• Manage and develop three email marketing specialists - set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
• Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
• Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it
• Ensure email deliverability and list health at scale across a large, multi-product subscriber base

What we expect from you:

• 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus - B2C or B2B SaaS/subscription products at scale preferred
• Proven ownership of an email and/or retention/lifecycle program end-to-end - strategy, journey design, segmentation logic, and KPI ownership, not only execution
• Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions
• Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification
• Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent)
• A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing
• Strategic thinking at the program level, not only the campaign level
• Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently
• Understanding of email deliverability and list health at scale (100K+ subscriber base)
• A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Upper-Intermediate (B2) or higher English, written and spoken

What helps you rock:

• Experience in a multi-product or multi-brand environment