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Salary
≈ $82k – $171k per year (Estimated)
Location
Remote (United States)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Oct 26, 2026.

Overview
Company
Impact
Profile match
Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Role Summary

The Salesforce Administrator is the day-to-day owner of Alta's Salesforce org. You handle configuration, automation, security and data quality, and you're the go-to expert on how Salesforce works at Alta. You report directly to the Corporate Director of Sales Operations, who sets priorities and the roadmap. You will work closely with a Salesforce Support Specialist, who will handle help desk tickets and routine user requests.

Alta is moving about 450 sales and marketing users across two business units from a legacy CRM to Salesforce Sales Cloud, Revenue Cloud Advanced, and Marketing Cloud Account Engagement, with integrations to our ERP and manufacturer systems. You will join during the implementation, so you will help shape a new build that supports the full company, and then run it day to day after launch.

This is a remote position and will report to our Corporate Director of Sales Operations.

What you'll do

Configure the platform: objects, fields, page layouts, record types, Lightning pages and picklists.

Build and maintain automation in Flow and validation rules, and keep all changes documented.

Maintain Revenue Cloud Advanced: products, price books, quote templates and approvals. Update pricing and product rules as the business changes.

Own the security model: profiles, permission sets, roles and sharing rules.

Own data quality: duplicate and matching rules, data standards, and large or complex imports.

Move every change through a sandbox and test it before it reaches Production, and document what changed.

Test Salesforce's releases and flag what affects users.

Watch for integration errors with ERP and manufacturer systems, and escalate them to our integration partner with the details they need.

Handle complex tickets that the Support Specialist escalates to you.

Gather requirements for enhancement requests, estimate the effort, and build the approved ones.

During implementation: learn the build alongside our implementation partner, take part in user acceptance testing, and take over administration at launch.

Required qualifications

3+ years of hands-on Salesforce administration, ideally in Sales Cloud.

Built and maintained automation in Flow beyond simple field updates.

Managed users, profiles, permission sets and sharing in a multi-team org.

Ran data imports and cleanup with Data Loader or similar tools, including deduplication.

Worked with sandboxes and a release process before changes reach Production.

Writes clear documentation that can be easily followed by non-technical users.

Salesforce Administrator certification.

Preferred qualifications

In order of value to Alta:

Revenue Cloud Advanced or Salesforce CPQ experience.

Worked through a Salesforce implementation or migration from the client side.

Integration troubleshooting with ERP or other external systems.

Experience with Mulesoft.

Marketing Cloud Account Engagement (Pardot).

Equipment dealer, distribution or other multi-branch field sales experience.

Advanced Administrator or Platform App Builder certification.

Mentored a junior admin or support specialist.

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