Product Marketing Manager, Ring Appstore

Are you excited about building the marketing engine for a new business from the ground up? We are looking for a Product Marketing Manager to own and drive growth for the Ring Appstore. This is not a traditional marketing role - you will run the full marketing motion for a business that connects hardware, software, and third-party integrations, taking responsibility for strategy, execution, measurement, and iteration. You will own marketing for two distinct customer segments: third-party developers who build apps for Ring, and Ring customers who subscribe and use 3P apps.

Your mission: accelerate Ring Appstore growth by driving awareness, acquisition, engagement, and retention across Ring customers and third-party app developers.

Key job responsibilities

- Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.

- Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.

- Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.

- Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.

- Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

A day in the life

You will run the marketing motion for a new and growing business. On a given day you might review campaign performance data before joining a cross-functional sync with product and developer relations partners, then shift to drafting messaging for an upcoming app launch. You will regularly meet with customers (Ring customers who use apps, and Developers who build apps) to understand their needs, work across internal teams to remove blockers, and experiment with new growth motions. This role gives you the chance to run a full-stack marketing program for an innovative business that connects hardware, software, and integrations.

About the team

Ring Appstore is a third-party application marketplace for Ring cameras and devices. It enables developers to build, certify, and distribute apps that extend Ring's capabilities, from professional monitoring services to smart lighting integrations and beyond.

The business is in a growth stage with an expanding app catalog, accelerating user adoption, and a maturing developer pipeline. We are building Ring Appstore to become the hub where Ring customers discover value-added services and where developers find a thriving market for smart home innovation.

Basic qualifications

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience managing and measuring marketing performance in various channels

Preferred qualifications

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually

USA, CA, Sunnyvale - 120,000.00 - 179,600.00 USD annually

USA, TX, Austin - 109,100.00 - 160,000.00 USD annually

USA, WA, Bellevue - 109,100.00 - 160,000.00 USD annually