Program Manager II, Brand Registry

Are you passionate about building trust between brands and customers at global scale? Join the Brand Registry team and drive transformational programs that shape how billions of products are accurately identified across Amazon's catalog. This role uniquely sits at the intersection of brand protection, customer trust, and catalog quality - where your work directly influences product roadmaps and creates lasting impact for both internal teams and external brand partners.

We're looking for a Program Manager who thrives in ambiguity and can independently own the strategy and delivery of high-impact, cross-functional programs. You'll establish entirely new standards and testing mechanisms for brand experience that will scale globally, act as an advocate for brands, and collaborate across engineering, product, and operations to solve complex problems. If you're data-driven, skilled at influencing stakeholders, and excited to raise the bar on operational excellence, this role offers a unique opportunity to make your mark on one of Amazon's most critical customer-facing initiatives.

Key job responsibilities

Manage and deliver complex, cross-functional program lifecycles that improve brand identity accuracy and customer trust across Amazon's catalog, ensuring timelines are met and risks are proactively mitigated

Design and iterate on scalable testing mechanisms and frameworks for brand experience improvements, analyzing data and KPIs to drive informed decisions and continuous program optimization

Influence and align senior stakeholders across engineering, product, and operations through clear communication, business reviews, and strategic narratives that drive consensus on priorities and solutions

Own program communication and strategic documentation, including organizing data, writing narratives for leadership reviews, and maintaining transparency across all partner teams

Navigate ambiguity by identifying customer and stakeholder needs, making high-judgment trade-off decisions, and establishing new standards that will scale globally while mentoring junior program managers

A day in the life

Your day blends strategic thinking with hands-on execution. You'll start by reviewing program health dashboards and KPI trends, then lead cross-functional syncs with engineering and product partners to unblock dependencies and align on milestones. Mid-day might include drafting a narrative for senior leadership or facilitating a working session to design a new testing mechanism for brand experience improvements. Throughout the day, you'll context-switch between stakeholder alignment meetings, risk mitigation discussions, and mentoring conversations with junior team members - all while making high-judgment trade-off decisions that keep critical programs on track.

About the team

Brand Registry is the foundation for building and protecting brands on Amazon. Our mission is to improve the brand experience by understanding customer perception and quantifying relevant pain points to devise targeted solutions that strengthen both customer and stakeholder trust at a global level. We drive cross-functional collaboration, curate educational outreach initiatives, and influence product roadmaps through closed-loop feedback - ensuring the customer experience is effectively prioritized and held to a high bar.

We combine proactive controls with tools that help brands find and report suspected intellectual property infringement. Every report submitted makes our automated systems smarter, strengthening protections that scale globally. Join a team that values operational excellence, continuous improvement, and creating mechanisms that raise the bar for brand protection across Amazon's entire catalog.

Basic qualifications

- 3+ years of program or project management experience

- 3+ years of defining and implementing process improvement initiatives using data and metrics experience

- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)

- Experience using data and metrics to determine and drive improvements

- Experience working cross functionally with tech and non-tech teams

Preferred qualifications

- Bachelor's degree

- 3+ years of driving end to end delivery, and communicating results to senior leadership experience

- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization

- Experience managing conflict, escalations, negotiating compromise, influencing others and problem solving with engineering teams

- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting

- Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 82,700.00 - 129,800.00 USD annually