Growth Marketing Manager
Allow us to introduce ourselves
Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.
We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.
Want to be a part of the Appinio movement?
Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here
Your mission as a Growth Marketing Manager
To build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high-value opportunities.
A few words about the team
Our Spanish team is fast-moving, highly collaborative and supportive, and we love momentum. We work hard to push the needle, but we do it as a tight-knit group.
We are hands-on, quick on our feet and always ready to test creative ideas to keep our growth trajectory high while having a great time doing it.
What you’ll be doing
- Build target account lists, map key stakeholders and support Account-Based Marketing initiatives together with Sales.
- Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation.
- Reactivate dormant or underdeveloped accounts to unlock new business potential.
- Design outbound sequences, commercial angles and follow-up campaigns for priority accounts and industries.
- Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.
- Track meetings, opportunities and pipeline generated through events and marketing-led activities.
- Improve commercial discipline and pipeline visibility across these initiatives.
You will thrive in this role if
- You bring 4-7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus.
- You are a natural dot-connector who combines a hands-on execution style with creative commercial thinking.
- You understand how to use Account-Based Marketing principles, events and targeted outreach to open doors at priority accounts.
- You are comfortable working closely with Sales and contributing directly to pipeline generation.
- You are quick to learn, adapt fast to changing priorities and enjoy working in a high-energy team.
This is not a performance marketing role or a traditional BDR position.
What’s in it for you?
- FlexibilityPolicy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
- Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
- All the hardware you need and your own MacBook
- In caseyou’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces
Additional role details
- This is a fully remote position open to candidates based in Germany, the UK, Portugal, the Netherlands, and Spain
- This role will report directly to our General Manager for Spain
Our interview process
- Screening Call with the Talent Acquisition team
- Hiring Manager Interview
- Case Study Interview
- Reference Check
- Offer
Kind reminder: Please ensure that your application is submitted in English.
This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.
Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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