Search & Content Lead

Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future.

With its software solutions, Aareon connects people, processes, and properties-bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders.

As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone.

We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Salary: £50,000 to £60,000 per year (depending on experience)

Location: Manchester Hybrid

Hours: 37.5 hours

Contract: Full-time Permanent

Reports to: Head of Growth

About Aareon

Aareon is one of the leading providers of property management software and digital solutions for housing providers, property managers and landlords across the UK and Europe.

As we enter the next phase of growth, Aareon UK is undergoing a significant transformation. We are evolving from a collection of successful acquired brands into a unified organisation operating under a single Aareon identity. At the same time, we are modernising our technology portfolio, introducing AI-powered capabilities through Aareon Intelligence, and building a scalable growth engine capable of supporting both organic growth and future acquisitions.

To support this ambition, we are rebuilding marketing as a craft-led organisation organised around Growth, Brand, Product Marketing and MarTech & Operations. This role is a pivotal role within the Growth Team.

The Opportunity

We're looking for an experienced Search & Content Lead to become a foundational member of our newly formed Growth team.

This is a strategic role responsible for building Aareon's organic growth engine across search, content and AI-powered discovery channels. Working across the marketing organisation, you will develop scalable content programmes that increase visibility, drive engagement and generate demand whilst ensuring Aareon's expertise is discoverable wherever customers research solutions.

You will combine content strategy, search expertise, data analysis and emerging AI technologies to build sustainable growth programmes that support awareness, pipeline generation and customer retention across Aareon's portfolio.

This role is ideal for someone who understands both the art and science of modern content marketing and is excited by the changing landscape of search, AI and digital customer journeys.

Key Responsibilities

• Build the statutory question library across Renters' Rights, Awaab's Law and the private rented sector database, published on one domain at a standard professionals will trust
• Own organic search, including answer engine and generative engine optimisation
• Refresh every answer at each statutory date, beginning with 30 November 2026
• Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument
• Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion
• Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing

Skills & Experience

Required

• Senior SEO and content leadership with ownership of a domain strategy
• Demonstrable ranking gains in a competitive or technical category
• Experience building content at depth on a regulated or technical subject
• Understanding of answer engine and generative engine optimisation as they stand in 2026
• Editorial judgement, and the ability to hold a quality standard on subject matter you are not personally expert in

Desirable

• Experience consolidating content across multiple domains after acquisition
• Familiarity with UK housing, lettings or property regulation
• Technical SEO depth, including migration planning

What We're Looking For

• Someone who treats accuracy as the product, because our readers act on what we publish
• Patience for the compounding work, since this engine pays back over years
• The instinct to write for the person with the problem rather than for the algorithm
• Comfort being the person who says a claim cannot be published without a source