Ad-copy Writer

Location: WFO, Gurgaon

Job Type: Full-time

Experience Required: 1-3 Years

Role Overview:

You’ll support the Marketing & Content teams by crafting engaging, brand-aligned ad copy for social media, search ads, display campaigns, and in-app messaging. This hands-on role offers visibility into performance marketing campaigns and growth strategy.

Responsibilities

• Write short-form ad copy-headlines, body text, and CTAs-for Google Ads, Facebook/Instagram, in-app banners, SMS, and emails.
• Collaborate closely with designers and performance marketers to ideate and refine campaign creatives.
• Help run A/B tests-draft variations, analyze results, and suggest improvements.
• Research target audiences and trending themes aligned to Astroyogi’s astrology/wellness brand voice.
• Maintain brand consistency and tone across campaigns and formats.
• Assist in creating search ad extensions, UTM-tagged links, and performance reports.

Qualifications & Skills

• Bachelor’s or Master’s in Marketing, Communications, English, Journalism, or relevant field.
• Strong writing skills in English, with flair for persuasive brand storytelling.
• Energy and curiosity around conversion marketing, A/B testing concepts, and analytics.
• Comfortable working with briefs and collaborating cross-functionally.

Bonus: an interest in astrology, wellness, Vedic themes or related creative content.