Brand & Marketing Lead

Full-time | Hybrid | Bandar Menjalara, Kepong, Kuala Lumpur

Reports to: Chief Marketing Officer (CMO)
Department: Marketing

Shape the strategy, lead the team and turn brand plans into measurable growth. We are looking for a hands-on Brand & Marketing Lead who can build distinctive brands and carry that thinking through to campaigns, content and commercial results.

Reporting to the CMO, you will translate quarterly priorities into clear campaign plans and weekly team priorities. You will lead the KOL & Community Specialist and Health Content Advisor, alongside other marketing team members as assigned, while staying closely involved in briefs, creative reviews, campaign execution and performance analysis.

What you’ll do

• Define and maintain each brand’s positioning, key messages and voice, preserving its individual personality while upholding consistent standards across the group.
• Translate the CMO’s quarterly priorities into integrated campaign plans with clear objectives, budgets, owners and key performance indicators.
• Plan and run campaigns across Meta, TikTok, Xiaohongshu, Shopee and offline channels, coordinating the details from brief to launch.
• Review creative, copy and video before release for brand fit, accuracy, clarity and effectiveness in moving customers towards enquiry or purchase.
• Coordinate checks against approved product information and applicable Malaysian health-product advertising requirements, including MAB/KKLIU, NPRA and MDA requirements where relevant, before materials are published.
• Track leads, conversion rate, customer acquisition cost (CAC) and return on advertising spend (ROAS) by brand. Report weekly, explain the findings and redirect approved budget and effort towards what works.
• Run structured tests of creative approaches and channels, document the results and make useful learning available across brands.
• Lead and coach the team, set weekly priorities, clarify accountability and help resolve delivery issues early.
• Work with Creative, Sales & Retention, Trade & Distribution, Events & Offline and the AI team to deliver campaigns from end to end.
• Build AI into daily research, copywriting, content production and reporting, checking output quality and accuracy before relying on it.

Why this role

You will have a broad view of the business, direct access to the CMO and the opportunity to connect brand strategy with day-to-day execution. This suits someone who enjoys developing a small team while staying close to the work.

About Atomic Group

Atomic Group is a Malaysian health and beauty group building consumer brands across supplements, skincare and medical devices. Our portfolio includes KINGWELL, NATTOME, HEARTIO, THE PERFECT DERMA, HOOHOO and HONG JUE TANG. We reach customers through e-commerce, social commerce, pharmacies and retail, and work as a lean team that uses data and AI in daily operations.

Requirements

What we’re looking for

• At least 4 years of experience in brand or marketing roles, including at least 2 years leading a team or major campaigns.
• A degree in Marketing, Business, Communications or a related field.
• A proven record of running paid social campaigns on Meta and TikTok with measurable results.
• Strong working knowledge of leads, conversion rate, CAC and ROAS, and the ability to turn performance data into decisions.
• Experience in consumer health, supplements, skincare or FMCG.
• Fluent written and spoken English and Mandarin, with the ability to write and review copy in both; conversational Bahasa Malaysia.
• Daily, practical use of AI tools such as ChatGPT or Claude in marketing work.
• A hands-on leadership style: you can set direction, coach colleagues and contribute directly to delivery.

It would be an advantage if you have

• Experience with Malaysian health-product advertising approvals, including KKLIU, and claim review.
• Experience managing a multi-brand portfolio.
• Hands-on experience with Xiaohongshu and Shopee or Lazada.
• Basic design or video-editing skills, such as Canva or CapCut.
• Experience in a start-up or early-stage business.

Skills

Brand Strategy, Market Research, Digital Marketing