Senior Executive - SEO

About Vyapar:

We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.

Job Role - Sr Manager SEO

Job Overview:

We are looking for an experienced Sr Manager SEO d to join our dynamic marketing team. As the Sr Manager SEO, you will play a key role in shaping and executing our search engine optimization & app store optimisation strategy to drive high-quality traffic, generate qualified leads, and contribute directly to revenue growth. You will be responsible for managing all aspects of our SEO efforts, from on-page optimization to content strategy and technical SEO, ensuring we meet targets for organic lead generation.

Key Responsibilities:

• SEO Strategy Development & Execution:
• Develop and implement a comprehensive SEO strategy focused on generating qualified B2B leads for our SaaS offerings. Prioritize SEO initiatives that will drive targeted traffic, increase conversions, and meet revenue goals.
• Website Optimization:
• Perform regular audits to ensure on-page and off-page SEO best practices are followed across the website, ensuring alignment with SEO goals and industry standards.
• Keyword Research & Content Strategy:
• Conduct in-depth keyword research to identify high-value search terms that align with buyer personas, customer pain points, and business objectives. Collaborate with content and product teams to develop compelling, SEO-friendly content that drives leads.
• Technical SEO Leadership:
• Oversee the technical SEO aspects of the website, including optimizing site architecture, improving load times, ensuring mobile-friendliness, and working with developers to resolve any technical issues that may impact SEO performance.
• Analytics & Performance Reporting:
• Regularly monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and others. Provide actionable insights to improve traffic, lead conversion rates, and overall site performance.
• Lead Generation Focus:
• Optimize content and landing pages to drive conversions, working closely with the sales and marketing teams to ensure that SEO efforts align with broader business goals and lead generation targets.
• Competitive Analysis:
• Monitor competitors’ SEO strategies and identify opportunities for differentiation, helping to ensure that Vyapar maintains a competitive edge in search engine results.
• Stay Current with SEO Trends:
• Keep up-to-date with the latest trends, algorithm updates, and SEO best practices to ensure continuous improvement and long-term success of our SEO strategy.

Required Skills & Experience:

• Experience:
• Minimum 3-5 years in role, preferably in a B2B SaaS or technology company.
• Proven Track Record:
• Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context.
• Technical SEO Expertise:
• In-depth knowledge of technical SEO, including site structure, indexing, crawling, page speed, mobile optimization, and troubleshooting technical issues.
• Keyword Research & Analytics Tools:
• Strong proficiency in keyword research and SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) to track, analyze, and report SEO performance.
• Content Strategy:
• Experience in developing and executing content strategies that drive organic traffic and lead generation. Ability to work closely with content creators and marketers to produce SEO-optimized content.
• B2B SaaS Understanding:
• Familiarity with the B2B SaaS landscape, buyer journey, and lead generation strategies within a SaaS context.
• Leadership & Collaboration:
• Proven leadership abilities with experience working in cross-functional teams. Ability to influence, mentor, and guide team members to drive success.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Knowledge of conversion rate optimization (CRO) best practices.
• Experience with marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
• Understanding of paid search and paid media channels to complement SEO strategies.