SEO Content Specialist

Purpose of Job

We are looking for an SEO Content Specialist to join our India Marketing team and help strengthen how we create, optimize, and manage content across Beghou’s marketing channels.

This role will sit at the intersection of content, SEO, GEO and AI-led discovery, and thought leadership. The individual will help ensure search and discoverability considerations are built into our content development process from the beginning rather than applied as a final optimization step. They will work closely with our internal content, growth, design, solution, and subject matter expert teams, as well as an external technical SEO agency.

This is a hands-on content role. You will help move content from brief to first draft and through review, optimization, and publishing, while also supporting Beghou’s broader ongoing thought-leadership program and solution- and product-related marketing content.

The role is focused primarily on SEO content and content development. Technical SEO and specialized marketing measurement will be supported by external partners.

We’ll trust you to:

1. Content Development and Execution

• Own content process end to end - from brief through drafting, SME review, editing, optimization, and publishing

• Write and edit website copy, articles, landing pages, campaign content, nurture content, and other marketing materials

• Work with subject matter experts to translate complex ideas into clear, useful, audience-friendly content

2. Thought Leadership Content Support

• Support the ongoing development of Beghou’s broader thought-leadership content, working closely with internal SMEs and Marketing stakeholders

• Help translate SME input, research, interviews, presentations, and other source material into strong content drafts

• Support development and refinement of articles, reports, perspectives, and other thought-leadership formats

3. SEO Integration Across Content

• Ensure SEO best practices are incorporated into new content from the outset

• Translate agreed keyword, topic, and search-intent recommendations into effective content briefs and drafts

• Optimize titles, headings, metadata, page copy, internal linking, URLs, and content structure where appropriate

• Align content with relevant keywords and search intent without compromising readability or subject matter quality

• Help ensure SEO principles are consistently reflected across articles, landing pages, thought leadership, campaigns, and other digital content

• Understand how Generative Engine Optimization (GEO), AI-led search, and evolving discovery behaviors are changing how audiences find and consume content, and reflect relevant practices in content development

4. Content Performance and Optimization

• Use insights provided by SEO and measurement partners to understand how content is performing

• Translate performance findings into practical content actions such as refreshing, expanding, restructuring, or consolidating content

5. AI-Enabled SEO Workflows

• Explore practical ways to embed AI more deeply into SEO, GEO, and content discovery workflows, including research, content briefing, optimization, content refreshes, and QA

• Stay informed on how AI-driven and answer-based search is changing content discovery and incorporate relevant learnings into our SEO and content approach

6. Content Governance and Continuous Improvement

• Help establish practical SEO and content guidelines, templates, and checklists for the broader Marketing team

• Maintain visibility into priority content deliverables and ensure drafts and updates progress against agreed timelines

You’ll need to have:

• 3-5 years of experience in SEO content, content marketing, digital content, or a related role

• Prior experience working in healthcare, life sciences, pharmaceuticals, or a related healthcare environment preferred

• Strong understanding of on-page SEO, keyword research, search intent, content optimization, and internal linking

• Familiarity with GEO, AI-led search, answer-based search, and emerging approaches to content discovery

• Demonstrated experience writing and editing high-quality digital content

• Experience supporting thought-leadership or subject matter expert-led content is preferred

• Experience developing content for solution or product marketing, campaigns, nurture programs, and landing pages is preferred

• Strong editorial judgment and attention to detail

• Ability to simplify complex subjects and work effectively with subject matter experts

• Experience using SEO and content tools; familiarity with platforms such as SEMrush, Google Search Console, GA4, HubSpot, or similar tools is helpful

• Strong written and verbal communication skills in English, including working with global stakeholders

• Ability to manage multiple content pieces and stakeholders simultaneously and maintain delivery timelines

• Comfortable taking ownership and working effectively in an evolving environment

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

• Postgraduate qualification or MBA preferred, but not required