Influencer Marketing & PR Manager (US Market)

Are you ready to take flight and be part of an amazing team in Birdman?

About the Company

Birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the global plant-based food revolution gains momentum, we are looking for a dynamic Influencer Marketing Specialist -US to join our exceptional team and contribute to building the next Mexican Unicorn!

The Role:

We are looking for an Influencer Marketing & PR Manager (US Market) to lead our relationships with creators, ambassadors, and athletes across United States. This role will be key in scaling our social media presence and ensuring that every influencer collaboration drives measurable impact in awareness, engagement, and sales. If you are passionate about digital marketing, skilled in negotiation, and love turning data into strategy, this position is for you.

Responsibilities:

• Identify and secure relevant collabs and sponsorships per product line and market.
• Build and maintain strong relationships with celebrities, influencers and creators in US.
• Develop creative briefs, content guidelines, and deliverables aligned with brand campaigns.
• Manage influencer contracts, payments, and database through CRM platforms.
• Coordinate influencer participation in launches, events, content production sessions and peak campaigns.
• Oversee campaign execution and content QA to ensure on-time and on-brief delivery.
• Monitor and report performance using key metrics such as EMV, reach, ROAS, and attributed sales.
• Design and optimize scalable and attractive compensation structures for creators.
• Continuously scout new profiles and audit existing ones for relevance and performance.
• Collaborate cross-functionally with other inner and external teams to align strategies.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Advanced/Native English (spoken and written).

Professional Experience

• 2-3 years of experience managing influencer marketing, digital campaigns, or PR.
• Proven experience negotiating influencer contracts and compensation models.
• Proficiency with influencer management/CRM platforms (e.g., GRIN, Aspire, Kolsquare, or similar).
• Strong understanding of influencer marketing KPIs (EMV, ROAS, CPA, ER, attributed sales).
• Intermediate to advanced Excel skills (pivot tables, filters, formulas).
• Experience running international influencer campaigns (US).
• Hands-on experience coordinating influencer participation in events and product launches.
• Certifications in Digital Marketing, Influencer Marketing, or Social Media Analytics.
• Knowledge of Paid Media and performance marketing.
• Genuine passion for wellness, fitness, and plant-based or overall nutrition (to better connect with athletes and coaches).

Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation