Business Development Executive

Responsibilities

• Job Summary
• We are looking for a motivated and target-oriented Lead Generation Executive to join our team. The role will focus on B2B outbound lead generation, prospecting, lead qualification, and meeting booking through LinkedIn, email, cold calling, and other outbound channels. The ideal candidate should be proactive, consistent, and comfortable working with defined lead-generation and meeting-booking targets.
• Key Responsibilities
• Identify and research potential B2B prospects based on defined target markets and customer profiles.
• Generate qualified leads through cold calling, email outreach, LinkedIn, and other outbound channels.
• Conduct prospect research and identify relevant decision-makers.
• Execute outbound campaigns using defined messaging and follow-up sequences.
• Engage with prospects to understand their initial requirements and qualify opportunities.
• Book introductory / discovery / demo meetings with relevant prospects.
• Follow up consistently with prospects and nurture interested leads.
• Maintain accurate lead, activity, and follow-up information in the CRM.
• Track and report daily, weekly, and monthly lead-generation and meeting-booking performance.
• Work closely with the Sales/Business Development team for proper lead and meeting handover.
• Key KPIs
• Qualified leads generated
• Meetings booked
• Outreach activity and consistency
• Lead-to-meeting conversion
• Follow-up and nurturing discipline
• CRM accuracy and timely reporting

Requirements

• Required Skills & Qualifications
• 1-2 years of experience in Lead Generation, Outbound Sales, Inside Sales, or Business Development.
• Hands-on experience with cold calling, email outreach, and LinkedIn prospecting.
• Good verbal and written English communication skills.
• Strong prospect research and lead qualification skills.
• Experience working with CRM tools and sales reporting.
• Self-motivated, proactive, target-oriented, and consistent in execution.
• Preferred Qualifications
• Experience in e-commerce, Print Industry is an advantage.
• Exposure to SaaS, software, IT services, ERP, CRM, or technology solution sales is preferred.
• Experience targeting US, UK, Europe, Canada, or Australia markets is a plus.
• Familiarity with tools such as LinkedIn Sales Navigator, Apollo, CRM, or email outreach platforms is an advantage.