Manager, Analytics & Effectiveness

We are looking for a Manager to join the Analytics & Effectiveness team in Mumbai, owning the measurement requirements of our Insights team.

The Team - Insights @ Blis:

Not data, not analytics, not research, but all of these things - plus human interpretation - to shorten the gap between what these data tell us, and the recommendations we can make to clients.

Purpose:

Work with Sales to win new business, retain these clients, and grow their spend with us.

Principles:

Be useful (solve client challenges), be interesting (use our data and expertise to tell them something they don't know), and be honest (understand our data, in order to use it appropriately).

Process:

Observation (data + context) -> Interpretation (what does it say?) -> Implication (what does it mean? So what?) -> Recommendation (what should I do?)

Responsibilities:

• You will own the day-to-day management of Analytics and Measurement requirements within the Insights team, including but not limited to:
• Manage research project requirements across regions, taking ownership of key processes.
• Support the Analytics & Effectiveness Lead in managing and developing team members.
• Work with large data sets to create executive-level presentations that distill complex findings into compelling insights and deliver flawless research and analytics to clients.
• Provide reporting and ongoing analytical support to key stakeholders.
• Design, build, and maintain dashboards that turn complex data into clear, actionable insights.
• Be accountable for the quality of work in your domain (dashboards, analyses, weighting, etc.), running quality checks on all allocated projects.
• Anticipate, troubleshoot, and resolve challenges proactively, escalating to your project lead in a timely manner when needed.
• Identify and implement ways to automate and improve processes and reporting.
• Mentor junior team members and uphold high standards across all deliverables.

What you bring:

Education & Experience:

• Education: Graduate or Post Graduate in a quantitative, business, or computer-related field (mathematics, statistics, engineering, research, computer science, etc.).
• 4-5 years of experience in Market Research, Insights, or Data Analytics.

Personal skills:

• Attention to detail: accuracy matters at every stage, from brief-taking to set-up to output. You're unafraid of big data sets and have an eye for quality.
• Time management: you can prioritise projects across multiple clients and deliver scheduled reports on time.
• Communication: you manage stakeholder expectations on output and timings, and deliver work with clarity.
• Customer-centric mindset: you take a solution-oriented approach to client needs.
• Relationship building: you work well with your team and local market reps.

Technical skills:

• Experience in quantitative research and media effectiveness measurement, with a solid understanding of media objectives and the right measurement methodologies.
• Solutions mindset: You know the 'perfect' approach, but must be flexible enough to apply a 'practical' approach that delivers on client needs, with the tools available.
• Market research: Comfort blending primary and secondary research to understand market trends, the competitive landscape, and other industry factors.
• Advanced Microsoft Office and G-suite application skills required.
• Dashboarding experience in tools such as Tableau, Power BI, or Looker Studio, etc.
• Dashboarding experience, with the ability to turn complex data into clear, actionable insights.
• Innovation & Process Optimization: Continuously strive to identify ways to automate and improve processes, reports, etc.
• Mentorship: Provide guidance and quality control for junior team members, ensuring high standards across all deliverables.

Skills

Analytics, Dashboarding, Dashboards, Data Analytics, Looker Studio, Measurement, Power BI, Research, Tableau