Email Marketing Manager | Uplift

Hi!

We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.

We're currently looking for an Email Marketing Manager to join Uplift, a business building a portfolio of digital products for users’ everyday needs.

The team is currently in the early stages of formation: key technical roles are already in place, with the main focus now on building the marketing function for the first product. This is an opportunity to join the business at launch and build processes from the ground up.

What will be your focus:

• Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases.
• Maintain a backlog of hypotheses and A/B tests - from subject lines and offers to timing and flow logic - and take every test through to a clear conclusion.
• Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data.
• Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email’s contribution to business metrics.
• Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across Tier-1 markets.
• Write email copy; design is handled by the UX team.
• Propose how to grow the channel further and back your recommendations with data for the CEO.

You’re a great fit if you:

• 2+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C).
• Experience owning email channel performance end to end - from strategy to purchases, not just campaign execution.
• A proven example of growing email-driven revenue or sales that you can break down into steps and numbers: what you changed, how you measured it, and what impact it had.
• Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results.
• Experience running A/B tests: how you formulate hypotheses, evaluate results, and decide what to scale.
• Ability to work with core business metrics (Purchase CR, revenue per send, LTV, retention) and assess attribution and incrementality.
• Strong understanding of email deliverability: domain reputation, authentication (SPF, DKIM, DMARC), IP/domain warming, and recovering inbox placement.
• Hands-on experience with ESPs (Customer.io, Reteno, Braze, Klaviyo, or similar): segmentation, flows, and reporting.
• Experience running email campaigns across international markets (Tier-1 markets) and understanding consent requirements: GDPR / ePrivacy / CAN-SPAM / CASL.
• At least an Intermediate level of English is required.

Nice to have:

• Experience with Amplitude, Tableau, or other analytics / BI tools.

Here’s what our hiring process looks like:

• Stage 1. Pre-screen.
• Stage 2. Interview.
• Stage 3. Bar-raising (if needed).
• Stage 4. Reference check.
• Stage 5. Job Offer.

What’s waiting for you at Uplift?

Boost your potential:

• Build a product from the ground up and have a say in key decisions.
• Work in an environment that gives you the freedom and space to take action.
• Grow alongside strong A-players who share their expertise and are always ready to boost each other.
• Keep learning through internal and external talks, courses.

Choose your own rhythm:

• Work remotely or from our office in Kyiv or coworking spaces in Lviv and Warsaw.
• Plan your workday your way - we offer a flexible schedule because results matter most.
• Take time to recharge: 28 working days of annual vacation, up to 30 days of sick leave, plus all public holidays.
• Need more flexibility? You can move a working day to a weekend and vice versa when needed.

Keep your balance:

• Take care of your health with medical insurance, our Mental Health program, and compensation for psychological support sessions.
• Get involved in socially impactful initiatives, including our Ukrainian Victory Support program.
• Celebrate important moments - receive gifts for meaningful milestones in your personal and professional life.
• Join quarterly team-building activities, both online and offline - because strong teams are built beyond work, too.

Ready to build from scratch? Make your ambition happen here.