Workshop Sales Representative

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

• Key- contact for workshops in assigned territory.
• Acquire workshops for the Bosch Workshop Partner Program.
• Ensure ongoing support and maintenance for Bosch Workshop Partner.
• Follow-up on Bosch parts pull, workshop equipment and diagnostics usage in territory.
• Win workshops for the eXtra loyalty program.
• Promote/sell workshop Services e.g. Training, Hotline.
• Generate leads for workshop equipment and ESI diagnostic tools
• Promote available Bosch campaigns (parts, diagnostics, workshop concepts and services)
• Generate leads for Bosch Car Service, validate these and handover to BCS Concept Consultant.
• Follow-up on basic value proposition services with Bosch Car Service workshops.
• Take responsibility for coordination and supervision of external workshop sales resources and promoters, as assigned by management.
• Ensure external promoters execute agreed activities, reporting and workshop engagement standards in the assigned territory.

• University degree in marketing, business administration or mechanical engineering,
• Technical understanding of diagnostic and workshop equipment.
• Proficient in English & Arabic.
• Valid driver’s license; willingness to travel extensively within the assigned territory.
• Proven sales experience, preferably in the automotive aftermarket.
• Experience with workshop business models is a plus.
• Strong presentation, negotiation, and relationship-building skills.
• Ability to engage with varies stakeholders (e.g., workshop managers, technical staff).
• Ability to coordinate and guide external field sales resources and ensure execution quality.
• Ability to offer workshops practical support, advice, and training guidance.
• Ability to promote digital tools to workshops and ensure data quality in CRM systems.