Senior Google Analytics Specialist

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

So you're interested in joining Brainlabs as a Senior Google Analytics Specialist? Let's see what it looks like!

What You'll Do:

• Design and maintain Solution Design References (SDRs), data layer recommendations, and technical specification documents that serve as the source of truth for tracking implementations across web and app properties.
• Implement and validate analytics tags and marketing pixels using Google Tag Manager, covering both client-side and server-side setups, with strong QA discipline at every stage.
• Experience configuring and validating cross-domain tracking in GA4, including referral exclusions, linker parameters, and session continuity across multi-domain client environments.
• Write JavaScript, ES6, and jQuery functions to capture required data from web pages, and troubleshoot discrepancies between what the implementation says and what GA4 reports show.
• Build and run analyses in GA4 and BigQuery, going beyond surface-level reporting to surface the behavioral patterns and conversion drivers that matter, including custom explorations, segments, and funnel analysis.
• Manage and mentor a small team of analysts and implementation engineers, reviewing their work, unblocking technical problems, and helping them grow their skills in both implementation and analysis.
• Partner with clients and internal stakeholders to gather analytics requirements, translate them into scoped technical projects, and produce Point of Views (POVs) on measurement trends or platform changes as needed.
• Stay current on privacy-driven shifts in measurement, including consent mode, server-side tagging, and cookieless tracking, and bring practical responses to those changes into the team's standard approach.
• Experience building and maintaining proactive monitoring infrastructure, including Looker Studio dashboards and GA4 or GTM-based alerts, to detect data quality issues such as traffic drops or tag failures across multiple client properties before clients report them.

Who You Are:

What We Really Want:

• Someone who still enjoys the implementation craft but is ready to be responsible for more than their own output. You can write a data layer spec, spot a broken tag, and explain what the data means to a non-technical stakeholder, all in the same week. You've managed a small team or mentored others and you're ready to do it more formally.

What Particular Set of Skills Would Suit This Role:

• 2-4 years in digital analytics, with strong hands-on experience in GA4 and Google Tag Manager across both client-side and server-side implementations.
• Deep working knowledge of GA4, including event modeling, custom dimensions, exploration reports, and the differences from Universal Analytics.
• Solid JavaScript, ES6, and jQuery skills sufficient to write and debug tag implementations without leaning on front-end developers.
• Comfortable in BigQuery and SQL for data extraction, transformation, and analysis beyond what GA4's UI surfaces.
• Experience with server-side tagging via GTM Server and working knowledge of consent management platforms (CMPs).
• Familiarity with mobile app analytics implementation using Firebase or AppsFlyer.
• Exposure to additional TMS platforms such as Tealium or Adobe Launch is a plus, as is experience with CDPs like Tealium AudienceStream or BlueConic.
• A track record of producing clean technical documentation, including SDRs and tag collection guides, that others can actually work from.
• Some experience managing or mentoring others, formally or informally.

How You Succeed:

You're succeeding when the tracking is solid, the documentation is trusted, and the analysis is changing how people make decisions. Your team ships clean implementations, QA is thorough before anything goes live, and stakeholders come to you first when something looks wrong in the data or a new measurement requirement lands on the table.

Some benefits for you:

• This is a full time job (en relación de dependencia).
• Hybrid salary scheme (50% paid in USD).
• 20 working days vacation plus all Argentina public holidays.
• Private healthcare (OSDE 360).
• Adaptive/hybrid working, with 3 days in our amazing Palermo Office (right opposite the Hippodrome!)
• Free breakfast and lunch in the office.
• Quarterly training sessions on wider business skills (pitching, strategy, client servicing)
• Mobility programmes - work from another country for up to 30 days!

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

A note on our offices: We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week. 

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.