Email & Lifecycle Marketing Manager

Responsibilities:

• Develop and execute the email marketing strategy to drive subscriber growth, customer acquisition, retention, repeat purchases, and email-attributed revenue.
• Plan, execute, and optimise promotional campaigns for product launches, seasonal promotions, sales events, and other commercial initiatives.
• Develop automated customer journeys, including welcome emails, abandoned-cart reminders, post-purchase follow-ups, replenishment reminders, win-back
• campaigns, VIP communications, and re-engagement sequences.\
• Create compelling email content, including newsletters, product announcements, educational content, promotional messages, and brand storytelling campaigns.
• Design and optimise visually engaging, mobile-responsive email templates that reflect the brand's identity and deliver a consistent customer experience.
• Grow and maintain the subscriber base by improving sign-up forms, lead generation initiatives, subscription touchpoints, and conversion opportunities.
• Implement customer segmentation and personalisation strategies using purchase history, browsing behaviour, engagement data, location, and lifecycle stage.
• Monitor email deliverability, sender reputation, domain authentication, subscriber list health, and platform performance to improve inbox placement and campaign effectiveness.
• Coordinate retention marketing across complementary channels, including SMS, WhatsApp, and push notifications, where applicable.
• Strengthen subscriber engagement through customer surveys, feedback initiatives, preference management, and relevant relationship-building campaigns.
• Track and analyse key performance indicators, including email-attributed revenue, open and click-through rates, conversion rates, subscriber growth, unsubscribe rates, customer retention, and lifetime value.
• Conduct A/B testing and other experiments to improve subject lines, content, design, calls to action, send times, and campaign performance.
• Ensure compliance with applicable email marketing, consent, and data privacy requirements across relevant markets.
• Collaborate with e-commerce, design, content, paid media, and commercial teams to align email campaigns with product launches, sales initiatives, and broader business objectives.
• Prepare regular performance reports, highlighting campaign results, revenue contribution, customer behaviour, opportunities, and recommendations for improvement.
• Stay informed about emerging email marketing technologies, automation capabilities, and industry best practices to improve performance and operational efficiency.
• Perform other related duties as assigned by management.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications, or a related discipline.
• A minimum of 4–6 years of relevant experience in email marketing, CRM, lifecycle marketing, or digital marketing, preferably within an e-commerce or direct-to-consumer (DTC) environment.
• Demonstrated experience developing and executing email marketing campaigns that drive revenue, customer engagement, and retention.
• Hands-on experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, HubSpot, or similar tools.
• Strong experience in customer segmentation, personalisation, marketing automation, and campaign optimisation.
• Proficiency in Google Analytics 4 (GA4), Shopify Analytics, or similar reporting tools.
• Good understanding of email deliverability, subscriber list management, domain authentication, and compliance requirements.
• Experience with SMS and WhatsApp marketing, Shopify integrations, and paid media audience integrations will be an added advantage.
• Experience in the beauty, skincare, cosmetics, fashion, lifestyle, or other consumer-focused industries is preferred.

Core Skills and Competencies:

• Strong expertise in email marketing, CRM, customer lifecycle management, and marketing automation.
• Excellent copywriting, editing, and brand storytelling skills.
• Ability to develop visually appealing, mobile-first email designs using tools such as Canva, Figma, or email platform design editors.
• Strong knowledge of customer segmentation, personalisation, and automated customer journeys.
• Proficiency in email marketing platforms and campaign management tools.
• Strong analytical skills, including the ability to interpret campaign data and translate insights into actionable improvements.
• Understanding of email performance metrics, revenue attribution, customer retention, repeat purchase behaviour, and customer lifetime value.
• Knowledge of email deliverability and domain authentication protocols, including SPF, DKIM, and DMARC.
• Familiarity with HTML/CSS for email troubleshooting will be an added advantage.
• Strong commercial awareness and a focus on revenue growth, customer engagement, and return on investment.
• Excellent planning, project management, communication, and stakeholder management skills.
• Strong attention to detail, problem-solving ability, accountability, and a continuous improvement mindset.

Remuneration: NGN 500,000 – ₦650,000