Digital Retail Marketing Executive
About the Company
About Brompton
At Brompton, we believe in changing the way people move through cities. Our iconic folding bike is designed, engineered, and built in London - and ridden across the world. With a retail presence in nearly 50 countries, Brompton is more than a bike: it’s a global movement.
As we scale our brand worldwide, a Digital Retail Marketing Executive will ensure a consistent, compelling, and cohesive expression of the Brompton brand and its new Life Unfolded positioning at every digital retail touchpoint.
The role
We are looking for a Digital Retail Marketing Executive to lead and execute the digital elements of Brompton's retail marketing strategy.
In this role, you will be responsible for maintaining brand consistency across our retail partner network and delivering digital marketing initiatives that drive engagement. This includes managing Trade Communications through CRM and social channels, creating scalable partner toolkits, and ensuring a cohesive brand experience across digital touch points.
By collaborating with internal teams and external partners, you will support sell-through growth through our Partner Programme by enhancing the online customer journey and enabling partners with the assets, tools and best practices needed to deliver exceptional customer experiences.
Key Responsibilities
- Develop and manage digital communication channels with retail partners across EMEA, Asia, and North America, ensuring timely, consistent, and engaging communications.
- Monitor, analyse, and report on the performance of digital communication channels, providing actionable insights to support future marketing campaigns, product launches, and commercial initiatives.
- Create, maintain, and distribute digital partner toolkits, product assets, and campaign materials for owned retail, franchise, and dealer online channels.
- Support the digital presence of dealer and franchise e-commerce platforms, ensuring brand guidelines, pricing parity, and content standards are consistently maintained.
- Manage the digital asset library and StoreIQ online content, ensuring partners have access to the latest approved marketing assets, product information, and campaign materials.
- Coordinate online product launches and always-on marketing campaigns in collaboration with the Retail Marketing Executive to deliver an integrated online and offline retail calendar.
- Track and evaluate the performance of online trade marketing campaigns, identifying opportunities to optimise future activity and improve sell-through across the partner network.
- Work closely with Regional Retail Managers and retail trainers to localise digital assets and campaigns, ensuring relevance for local markets while maintaining global brand consistency.
WHAT SUCCESS LOOKS LIKE
- Improved digital communication across CRM & Social activities
- Partners consistently using current, on-brand digital assets.
- Improved online-to-store conversion and click-and-collect performance.
- A clean, up-to-date digital toolkit adopted across regions.
- Pricing and content compliance across partner online channels.
EXPERIENCE & SKILLS
- Experience in digital, e-commerce, or trade marketing, ideally premium or multi-channel.
- Strong content and asset management skills, with an eye for premium presentation and strong attention to detail
- Comfortable working with partners and regional teams.
- Analytical, able to read performance data and act on it.
- Organised, detail-oriented, and self-motivated to be successful
- Interest in cycling or lifestyle brands a plus.
Benefits at Brompton:
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
- 9 Day Fortnight - This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off
- Annual Leave - 25 days annual leave, plus all UK bank holidays, prorated
- Competitive Salary - Plus workplace pension scheme and profit share bonus.
- Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
- Staff Loan Bike - All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months
- Free Breakfast - Unlimited, all-day access to an array of fruit and cereal
- Breakout Areas - Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
- Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
- Benefits - Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme and other benefits.
- Mental Health - We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.
- Paid Leave - We offer an enhanced Family, Paternity and Maternity leave pay.
Diversity, Equality and Inclusion Commitment
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.