Supervisor, Programmatic Media

Programmatic Supervisor works within the Programmatic group - as a subset of the Digital group, and reports directly into the Director, Programmatic. While the programmatic group is a specialized channel, the role also requires the programmatic supervisor to work with strategy teams as an extension of their plan execution process.

Programmatic supervisors own their platforms and see campaigns from start to finish - inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting. The supervisor will manage the specialists to ensure a consolidated approach to the process, reporting, and optimization across campaigns and accounts.

Platform Expertise (primary) - DSP (Demand Side Platform)

• Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of day-to-day management - should the specialists need support or training
• Manage relationship with platform support teams to continually bring innovation to product and communicate updates
• Mastery of the reporting suite to create ad hoc reporting and post mortems
• Ability to work within the platform for overall QA and support as second eyes to specialist teams

Platform Expertise (secondary) - partner platforms

• Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:
• Primary Ad Server
• Billing/Planning system
• Verification systems
• Measurement systems
• Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)

Campaign Ownership

• Work collaboratively with multiple groups both internally and externally (client and creative agency) to ensure that all deliverables are met and prioritize accordingly
• Work collaboratively with analytics + AdOps teams on tagging requirements to QA performance
• Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
• Consolidate POVs + Partner feedback to ensure that all parties are informed on rationale and performance
• Own partner relationships to constantly bring innovation and testing opportunities to every plan and client

Qualifications

• In platform self-service experience with DSPs (3+ years)
• 2+ years in mentoring or developing staff
• Strong presentation skills, ability to communicate to internal managers and clients
• Ability to multitask effectively
• Strong organizational and analytical skills (inclusive of proficiency in Microsoft excel + additional analytics software preferred)
• Bachelor’s degree preferred