Data Analyst, Marketing

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

We are seeking a data-driven Data Analyst, Marketing with a strong technical background in product analytics to join our innovative team. The Data Analyst, Marketing role at Cengage offers an outstanding chance to craft our marketing strategies through robust data insights. You will join an ambitious team determined to use data to drive outstanding business growth and improve our strategic efforts. Your work will be instrumental in ensuring our strategic investments are optimized and our approaches to opportunities are backed by detailed data analytics.

Key Responsibilities:

• Analyze user and customer behaviors and interactions, identifying trends, segment differences, and preferences to optimize engagement strategies and improve interactions, conversion rates, and outcomes.
• Collaborate with sales, marketing, business, and product teams to develop and refine customer segmentation within our funnels based on behavioral and engagement data.
• Build and maintain dashboard views and reports, guaranteeing data transparency, accessibility, and value.
• Design and implement experiments that improve efficiency, drive growth, and lead to investment decisions.
• Partner closely with product, marketing, sales, and UX teams to define meaningful metrics and build dashboards to supervise performance across the user journey.
• Establish consistent and durable definitions, reporting practices, and calculation methods for critical organizational metrics.
• Provide regular updates to collaborators, highlighting significant insights, actionable suggestions, and goals based on data.
• Proactively investigate root causes of aberrant data and find opportunities for optimization.
• Identify and recommend improvements to data sources and critical metric definitions.
• Leverage data mining skills and tools (ie, GA4, Amplitude) to track performance and ensure accurate and timely reporting.

Skills you will need here:

• Bachelor's degree or equivalent experience.
• 3-6 years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
• Proficiency in analytics tools (e.g., Amplitude, Google Analytics GA4, Adobe Analytics) and data visualization platforms (e.g., Power BI, Salesforce).
• Strong analytical skills with the ability to translate sophisticated data into actionable insights and communicate complex insights to cross-functional collaborators.
• Proficiency in querying data, data visualization, and advanced database modeling skills.
• Bonus: Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.
• Bonus: Familiarity with experimentation platforms and A/B testing methodologies.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.